With the definitive shift away from third-party cookies, organizations must find new ways to understand customers and optimize digital experiences in the moment. By focusing on first- and zero-party data, BlastX enables you to gain key insights and deliver personalization at scale — to build brand trust, create competitive advantage, and accelerate your results — all without a single third-party cookie.
Stay Ahead of the Pack
Knowing your customers is the key to optimizing experiences, but this requires the right data.
Building personalization strategies on third-party data is no longer an option. Third-party cookies are crumbling fast with Google’s decision to end support, but few brands have a plan for their next steps.
Avoid these negative impacts:
Wasteful Ad Spend
Lack of Success Measurement
Leading brands understand that the future of digital experience is built on first- and zero-party data — and they’re starting to prepare now. Avoid the impacts of a cookie-less world and ensure your competitive advantage by partnering with BlastX to rebuild your personalization data structure, versus taking a “wait and see” approach.
Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize [them].
THE BLASTX SOLUTION
The foundational structure for advertising, personalization, and digital experience optimization must be rebuilt. Brands need to give top priority to first- and zero-party data now.
to Drive Value
Unify Your First-Party Data
Unified Data Fuels a Personalized Experience
UNIFY YOUR DATA
Centralizing data across your organization enables digital experience optimization across all brand touchpoints. De-siloed first-party data is more accurate, provides valuable insights, and is essential for strengthening customer engagement.
INTEGRATE WITH YOUR ENVIRONMENT
Our flexible solution utilizes industry-leading partner technologies to seamlessly integrate with your current marketing technology stack, creating a single customer view for unique personalization opportunities.
KNOW YOUR CUSTOMERS
Go beyond first-party data to gain valuable insights into your customers’ future intent and preferences. BlastX will help you incorporate critical zero-party data collection into your personalization strategy.
Voice of Customer
DELIVER ON YOUR BRAND PROMISE
Deliver highly relevant ads and content to nurture your target audiences through the customer journey, ensuring optimal digital experiences that drive engagement and conversion.
Prepare to Personalize — And Win
By getting ahead of the third-party cookie deprecation with a first- and zero-party data strategy, you’ll have a solid foundation in place to understand your customers, deliver experiences that differentiate your brand, and outpace your competition. BlastX is your solution to digital experience optimization and business transformation
Connect With Us
Ready to build transformative Journeys?
Together, we’ll unify your customer data, business intelligence, and marketing technology to create unrivaled digital experiences for your customers.