Real-Time Experiences for Real People

Bridging the Data Gap Without Third-Party Cookies

With the definitive shift away from third-party cookies, organizations must find new ways to understand customers and optimize digital experiences in the moment. By focusing on first- and zero-party data, BlastX enables you to gain key insights and deliver personalization at scale — to build brand trust, create competitive advantage, and accelerate your results — all without a single third-party cookie.

Scroll Down

Stay Ahead of the Pack

Knowing your customers is the key to optimizing experiences, but this requires the right data.

Building personalization strategies on third-party data is no longer an option. Third-party cookies are crumbling fast with Google’s decision to end support, but few brands have a plan for their next steps.

Avoid these negative impacts:

inefficient remarketing icon
Inefficient Remarketing
loss frequency icon
Wasteful Ad Spend
lack of measurement icon
Lack of Success Measurement

Leading brands understand that the future of digital experience is built on first- and zero-party data — and they’re starting to prepare now. Avoid the impacts of a cookie-less world and ensure your competitive advantage by partnering with BlastX to rebuild your personalization data structure, versus taking a “wait and see” approach.

Zero-party data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize [them].

THE BLASTX SOLUTION

The foundational structure for advertising, personalization, and digital experience optimization must be rebuilt.
Brands need to give top priority to first- and zero-party data now.

privacy and personalization icon
Balance Privacy
and Personalization
activate data drive value icon
Activate Data
to Drive Value
customer trust icon
Increase Customer
Trust
brand loyalty icon
Build Brand
Loyalty

Unify Your First-Party Data

Unified Data Fuels a Personalized Experience

blastx framework
1

UNIFY YOUR DATA

Centralizing data across your organization enables digital experience optimization across all brand touchpoints. De-siloed first-party data is more accurate, provides valuable insights, and is essential for strengthening customer engagement.

2

INTEGRATE WITH YOUR ENVIRONMENT

Our flexible solution utilizes industry-leading partner technologies to seamlessly integrate with your current marketing technology stack, creating a single customer view for unique personalization opportunities.

3

KNOW YOUR CUSTOMERS

Go beyond first-party data to gain valuable insights into your customers’ future intent and preferences. BlastX will help you incorporate critical zero-party data collection into your personalization strategy.

  • Voice of Customer
  • Preference Quizzes
  • Loyalty Programs
  • Account Registration
4

DELIVER ON YOUR BRAND PROMISE

Deliver highly relevant ads and content to nurture your target audiences through the customer journey, ensuring optimal digital experiences that drive engagement and conversion.

Prepare to Personalize — And Win

By getting ahead of the third-party cookie deprecation with a first- and zero-party data strategy, you’ll have a solid foundation in place to understand your customers, deliver experiences that differentiate your brand, and outpace your competition. BlastX is your solution to digital experience optimization and business transformation

crowd moving fast background

Connect With Us

Ready to build transformative Journeys?

Together, we’ll unify your customer data, business intelligence, and marketing technology to create unrivaled digital experiences for your customers.

Let’s Talk

Download Overview

Related Resources

Insight Articles and Case Studies

First-Party and Zero-Party Data Strategy for the Win thumbnail

First-Party and Zero-Party Data Strategy for the Win

View Insights Article

Google's Third-Party Cookie Ban Delayed thumbnail

Google’s Third-Party Cookie Ban Delayed – What To Do Now?

View Insights Article

Cookie Countdown thumbnail

The Cookie Countdown and Identity Resolution Leads to Industry Evolution

View Insights Article