Merging Quantitative Data and Qualitative Data for Full-Picture Analysis
Rethinking Data Analysis for Modern Decision-Making In today’s fast-paced consulting landscape, combining quantitative and qualitative data is becoming essential to understand customer behavior and optimize business processes. This mixed methods approach offers organizations both statistical insights and human motivations—delivering a full-picture analysis that drives smarter insights and more impactful outcomes. Quantitative data reveals what users do. It tracks interactions, behaviors, ...
