Insights

From Splashy Ad Campaigns to Data-Driven Change For decades, marketing was the primary driver of customer growth. Marketing teams crafted product messaging, segmentation strategies, acquisition plans, and more—but that’s an outdated model. We’re taking a look back at our webinar, The Convergence of Marketing-led and Product-Led Growth, in which Adam Greco, Product Evangelist at Amplitude, and myself (Joe Christopher, VP ...