BlastX Consulting is an innovative digital customer experience (CX) consulting firm.
We help ensure leading brands create and maintain superior digital experiences that heighten customer activation, engagement, and loyalty.
The BlastX Consulting Team
Expertise and Empathy Create Value and Impact
BlastX Consulting is a team of strategists, engineers, and analysts that apply decades of combined experience and proven processes to help top brands EVOLVE their digital experiences and connect with their customers at a whole new level. Spread across the globe, we have the breadth and depth of experience and diversity to understand the subtle nuances of your team and your customers.
70+Teammates
9Cities
Our Leadership
A well-seasoned crew with a diverse background and a deep abiding commitment to clients, the team, and BlastX core values.
BlastX Consulting helps brands shape and fine-tune every aspect of digital engagement with customers. We provide support and expertise that enables clients to make better decisions faster and at scale. We create digital experiences that foster customer activation, engagement, and loyalty.
Digital Experience Optimization Pays For Itself with Over 5.6x ROI
Personalized Recommendations Across the Digital Experience Results in More Than 5x ROI
Experimentation Helps Visitors Find Their Vehicle Match
Your brand relies on relationships, and so do we. With our consultants, what you see is who you get. We provide the top consulting talent for our client engagements to ensure our partners always receive the optimal service. We don’t hide behind biased reports or fancy jargon — we are proud to have people who care about you and your success in creating amazing digital experiences for your customers.
We also work arm-in-arm with an expansive list of marquee brands and partners that cover a range of industries. We believe in building sustained relationships that stand the test of time.
Top Partnerships
Select Clients
Core Values
Our core values are part of our DNA. They shape who we are and how we operate. They go far beyond words — they are the principles guiding our decisions and relationships.
Through the years — 24, to be exact — BlastX Consulting has continued to expand the boundaries of what it means to build brand and customer relationships online. Our evolution is a testament to the amazing clients, partners, and teammates who keep us innovating every day.
Founder and CEO Kayden Kelly in BlastX’s original 50-square-foot office (1999)
Blast Analytics establishes itself as a leader in the analytics field (2013)
BlastX is established to provide customers with end-to-end digital experience optimization services. (2020)
Latest BlastX News
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KAYDEN KELLY
Founder and CEO
As Founder and CEO of BlastX, Kayden leads overall strategy and execution in positioning Blast as a leading analytics and digital marketing consulting company. In addition to achieving the company vision — Supporting Leaders to EVOLVE their Organizations — Kayden is committed to growing a company where people enjoy coming to work, are supported by their co-workers, are intellectually challenged, and can MAKE THEIR MARK helping clients meet their business goals.
Consulting Philosophy:“Focus on adding value in the short-term while working toward building sustainable market leadership in the long-term.”
BRIAN MCINTOSH
Chief Consulting Officer
A respected consulting leader with over 20 years of management consulting experience, Brian’s focus is on helping clients discover how experience-led strategies create business value.
Most recently Brian was the North American Digital Enterprise Advisory Leader at Avanade, a joint venture between Accenture and Microsoft. At Avanade, Brian was responsible for building and leading a management consulting team to help brands drive deeper customer relationships using data-driven insights and digital enabling technologies to achieve business outcomes.
Consulting Philosophy:“A strategist at heart, I ‘Make My Mark’ by helping clients break down a problem and apply strategic options, moving from the abstract to concrete, backed with insights to help clients realize business value.”
DONNA TREAT
VP, People Experience (PX)
As Vice President, People Experience (PX) at BlastX, Donna focuses on nurturing our team and optimizing company wide engagement and performance. She is responsible for enhancing our HR operations, including systems and processes, to help Blast achieve our vision.
Consulting Philosophy:“Always do the right thing.”
ROOPA CARPENTER
VP, Digital Experience
Roopa leads the team accelerating digital transformation and improving customer experience. She oversees all optimization-related activity, utilizing a data-driven approach to impact customer conversion and drive desired business outcomes.
Consulting Philosophy:“I see myself as an extension of the client’s team and to understand their business in order to drive results that matter to them.”
JOE CHRISTOPHER
VP, Technology Solutions
As Vice President, Technology Solutions at BlastX, Joe has helped guide the company to new levels of success over the past decade. Specifically, he leads a team of talented, data-obsessed analytical experts responsible for helping clients understand and take action on their vast amounts of data, to continuously improve and EVOLVE their organizations.
Consulting Philosophy:“To understand where my clients have been, where they are at, and where they want to go so that I can partner with them on a journey to EVOLVE their organization’s use of data that leads to trust and action.”
CHARLES DAVIS
VP, Strategic Partnerships
An entrepreneur at heart with more than 15 years of experience, Charles works to understand organizations’ most important business questions and how Blast can answer them through its proven analytics and digital marketing consulting solutions. He blends his background in technology, sales, and management to establish long-term, strategic partnerships with great companies.
Founder and CEO Kayden Kelly in BlastX’s original 50-square-foot office (1999)
Blast Analytics establishes itself as a leader in the analytics field (2013)
BlastX is established to provide customers with end-to-end digital experience optimization services. (2020)
