Client Story
Advisory Services Turn Ideas Into $600K Positive Impact
CLIENT STORY OVERVIEW
BlastX Advisory Services helped guide a leading provider of education services from unstructured ideas to structured experimentation—driving confident decisions, better experiences, and outcomes that scale.
CHALLENGE
This brand name education services provider had no shortage of ideas to improve digital engagement—but lacked the structure to act on them. Testing efforts were inconsistent, siloed, and hard to scale across product lines. Without a clear framework to prioritize, manage, and execute experimentation, momentum stalled. The organization needed a way to turn ideas into impact—and experience into a competitive edge.
47%
Test Win Rate
$600K
Positive Revenue Impact in First Three Months
SOLUTION
BlastX Advisory Services partnered with the client to create a scalable experimentation framework rooted in clarity, prioritization, and impact. We introduced platform options, co-developed a data-informed testing roadmap, and aligned stakeholders around execution. Frameworks were tailored to scale across products and teams, enabling consistent velocity and shared learning. The approach turned experimentation from ad hoc to strategic—laying the foundation for faster decisions, better experiences, and sustained progress.
RESULTS
Acting quickly on our recommendations, the client launched a proof of concept with a new experimentation platform and began testing within weeks. The program delivered a 47% test win rate and generated an estimated $600K in impact within the first three months. With a scalable framework in place, experimentation became a consistent driver of insight, enabling faster decisions, cross-team alignment, and measurable improvements to the digital experience.
PROJECT OVERVIEW
Goals- Establish a scalable experimentation program that delivers measurable impact and accelerates experience optimization
- Prioritize and execute high-value testing across product lines and teams
- Assessed experimentation readiness and identified operational gaps through stakeholder interviews
- Developed a data-informed testing roadmap and aligned it to key business objectives
- Introduced experimentation frameworks to drive scale, velocity, and cross-team alignment
- Recommended and supported a POC implementation of a new experimentation platform
- Achieved a 47% test win rate within three months of launch
- Generated an estimated $600K in business impact through early experimentation wins
- Enabled a structured, repeatable model for experience-led decision-making
