Google + BlastX Consulting: Manage Change with Grace and Build Forward
BlastX Consulting is a Google Certified Partner meaning we are experts in Google services. Whether you are transitioning an old version or trying to get the most out of the latest changes, BlastX Consulting works with you to find the answer.
Nothing in technology stays at the cutting edge for long and older services are dropped to make way for what comes next. Google Analytics is no exception. Universal is already shut down and 360 will end in 2023, which means there’s no shortage of change to manage.
While the familiar Google tool is changing, BlastX Consulting is prepared to ensure you get the most out of Google Analytics. You don’t need to figure out what to do alone. We have helped a range of brands navigate change within Google services and we can’t wait to help you.
Google + BlastX Consulting Grow Your Brand with Analytics and Actionable Insights
Google and BlastX Consulting combine to offer:
- Personalized understanding of new or changed tools
- Predictive analytics offer a sneak peek of tailored possibilities
- Technical skill to create custom reports
- Expansive event tracking with the expertise to know which are worthy
- Preparation for the end of cookies on Chrome
- Cross-channel analysis for more detailed customer journeys
- The best data streams that highlight connected areas at a larger scale
Optimizely and Google Analytics 4
Google Analytics suite is expansive in its own right, but BlastX Consulting can show you how to integrate other tools for an even more robust ensemble. Read how Optimizely and Google Analytics 4 work together.
BlastX Consulting, Google, and What Comes Next
Platforms come and go as industries advance, but the best tools play nice with everyone. BlastX Consulting helps you get the most out of Google today, tomorrow, and whatever comes next. Having data and analytics at your fingertips is powerful and essential. Use our expertise to learn how to gain the most value out of any tool in your belt.
25 Years of Mastery
Google Consultant Spotlight
Taylor Cruz
Taylor Cruz brings more than a decade of experience in digital analytics, having started her career by building the analytics practice from the ground up at the Connecticut branch of NIC Inc. Now a Senior Analytics Consultant at BlastX Consulting, Taylor helps organizations create clarity in the chaos by setting up clean, trustworthy analytics frameworks and ensuring the data tells the right story. Her expertise spans implementation, tracking, reporting, and turning data into decisions that fuel great digital experiences.
Taylor is known for balancing attention to detail with a big-picture mindset—ensuring that every tracking decision ladders up to meaningful customer and business outcomes. She is deeply passionate about fostering a data-driven culture that prioritizes the end user and recognizes that real impact comes not just from collecting data, but from using it effectively.
Her certifications include Adobe Analytics, Adobe Customer Journey Analytics (CJA), Quantum Metric, and Google Analytics 4 (GA4). She was a featured speaker at Measure Summit 2024, where she spoke on navigating industry shifts in digital analytics. She has authored more than a dozen thought leadership pieces on subjects including dashboard design, GA4 strategies, personalization, AI in marketing, and the evolving role of analytics in both the private and public sectors.
Outside of her professional life, Taylor enjoys working out and hiking, spending time with her husband and two children, and winding down with a gripping mystery mini-series.
Are your customer experiences unified, personalized, and optimized? They could be.