Google + BlastX Consulting: Manage Change with Grace and Build Forward
BlastX Consulting is a Google Certified Partner meaning we are experts in Google services. Whether you are transitioning an old version or trying to get the most out of the latest changes, BlastX Consulting works with you to find the answer.
Nothing in technology stays at the cutting edge for long and older services are dropped to make way for what comes next. Google Analytics is no exception. Universal is already shut down and 360 will end in 2023, which means there’s no shortage of change to manage.
While the familiar Google tool is changing, BlastX Consulting is prepared to ensure you get the most out of Google Analytics. You don’t need to figure out what to do alone. We have helped a range of brands navigate change within Google services and we can’t wait to help you.
Google + BlastX Consulting Grow Your Brand with Analytics and Actionable Insights
Google and BlastX Consulting combine to offer:
- Personalized understanding of new or changed tools
- Predictive analytics offer a sneak peek of tailored possibilities
- Technical skill to create custom reports
- Expansive event tracking with the expertise to know which are worthy
- Preparation for the end of cookies on Chrome
- Cross-channel analysis for more detailed customer journeys
- The best data streams that highlight connected areas at a larger scale
Optimizely and Google Analytics 4
Google Analytics suite is expansive in its own right, but BlastX Consulting can show you how to integrate other tools for an even more robust ensemble. Read how Optimizely and Google Analytics 4 work together.
BlastX Consulting, Google, and What Comes Next
Platforms come and go as industries advance, but the best tools play nice with everyone. BlastX Consulting helps you get the most out of Google today, tomorrow, and whatever comes next. Having data and analytics at your fingertips is powerful and essential. Use our expertise to learn how to gain the most value out of any tool in your belt.
25 Years of Mastery
Consultant Spotlight
Rebecca Derdoski
Rebecca Derdoski is a Senior Consultant at BlastX Consulting with over 20 years of experience in digital strategy, analytics, and optimization. Her background spans technical SEO, A/B testing, tag management, and enterprise-level analytics—giving her a rare ability to zoom between tactical execution and strategic insight.
Known for making complexity manageable, Rebecca specializes in GA4 and Adobe Analytics implementations, advanced audits, scalable governance, and future-ready measurement strategies. Her consulting approach blends systems thinking with hands-on expertise and a passion for helping organizations evolve the way they use data—not just to report, but to lead.
Rebecca’s work sits at the intersection of insight, innovation, and organizational change. She’s a trusted advisor to clients navigating ambiguity, exploring the impact of AI, rethinking legacy attribution models, and rebuilding trust in their measurement frameworks. Her certifications include Adobe Target, Quantum Metric, and LUMA Institute’s human-centered design system.
She continues to contribute thought leadership around topics like AI-powered analytics, cross-functional digital transformation, and the importance of ethical, human-first measurement approaches.
Outside of work, Rebecca draws creative inspiration from art and art history, live music, and travel. She brings the same curiosity and intention to her personal pursuits that she brings to her consulting work—believing that the most powerful insights come from staying grounded in what inspires you.
Are your customer experiences unified, personalized, and optimized? They could be.