Customer Experience (CX) Strategy Consulting

Exceptional Digital Customer Experiences Don't Happen by Accident

Great digital customer experiences aren’t luck—they’re strategic and intentional. Without that foundation, you risk losing customers with every click and swipe.

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Without a clear and concise customer experience strategy, companies react to issues, rely on quick fixes, and deliver inconsistent digital experiences that frustrate customers

Great brands don’t react—they anticipate. A smart digital customer experience strategy turns every click into connection and shapes loyalty into growth

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Experience BlastX: We Do Consulting Differently

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Your Experience With Us Matters

We’re committed to your success. Together, we’ll tackle your customer experience challenges and create meaningful change—because you’re the hero in this journey.

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Impact Is Our Measure of Success

Our ‘Make Your Mark’ purpose drives us to help you achieve a measurable leap in customer experience maturity, setting the stage for lasting business impact.

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We Evolve Together, Creating Real Progress

Your CX growth fuels ours. As you elevate customer experiences, we help you unlock new opportunities, stay ahead of expectations, and lead in digital CX excellence.

Customer Experience Strategy Expertise and Impact

At BlastX Consulting, we don’t just design Customer Experience strategies—we activate them. Our expertise tackles complex digital challenges, creating frictionless customer experiences that drive measurable growth, loyalty, and competitive advantage.

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CX Vision & Roadmap Development

Expertise: Defining a clear strategy that aligns digital CX efforts with business goals.

Impact: Driving customer satisfaction and measurable business outcomes.

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Customer Journey Mapping

Expertise: Identifying key moments that shape customer experiences.

Impact: Reducing friction and delivering seamless, intuitive interactions.

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CX Success Metrics & Digital Strategy

Expertise: Designing KPIs and frameworks to track and optimize CX initiatives.

Impact: Enabling data-driven decisions that enhance satisfaction and growth.

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Voice of Customer (VoC) Strategy & Insights

Expertise: Gathering and leveraging customer feedback for CX improvements.

Impact: Strengthening loyalty by aligning strategies with real customer needs.

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Digital CX Training & Enablement

Expertise: Equipping teams with the skills to sustain CX excellence.

Impact: Ensuring long-term success and consistent customer satisfaction.

Customer Experience Strategy Consulting Services

Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.

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CX Strategy
and Design

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Digital
Strategy

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Customer Journey Mapping

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Customer and User Research

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User Experience Audits

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Voice of Customer (VoC)

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Personalization and Experimentation

Experience the power of BlastX

Experience CX strategy in action and see real impact—fast. Whether refining journeys, personalizing experiences, or boosting engagement, our compact, high-impact services deliver results you can feel. Test drive BlastX with right-sized solutions that turn CX challenges into opportunities, creating seamless experiences that drive loyalty and business growth.

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Ideation Workshops

Unlock ideas, align teams, and create impactful customer experiences.

Unlock ideas, align teams, and create impactful customer experiences.

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Audits

Find gaps, optimize experiences, and drive measurable CX impact.

Find gaps, optimize experiences, and drive measurable CX impact.

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Advisory Services

Expert guidance to elevate CX, drive impact, and fuel growth.

Expert guidance to elevate CX, drive impact, and fuel growth.

Helping Clients Evolve

WHAT CLIENTS EXPERIENCE

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Their consultants took the time to deeply understand our business and testing program goals and aspirations and used their expertise to recommend a cohesive set of the tools to meet our present and future needs.

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Colby Walker
Senior Director of Ecommerce + Digital
Sports Endeavors

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Digital Experimentation Program Pays for Itself with Over 5.6x ROI

A popular brand in the sports retail industry wanted to get more value out of its experimentation program and turned to BlastX.

Key Partnerships

We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact

Customer Experience (CX) Consultant Spotlight

Roopa Carpenter

With over 15 years of experience in digital marketing and optimization, Roopa specializes in developing data-driven strategies that align with business objectives to enhance customer journey insights. She currently leads a team of Digital Experience Optimization (DXO) consultants at BlastX Consulting.

Roopa is a DXO evangelist. You can see her on LinkedIn Live sessions, collaborating with industry leaders such as Adobe and Optimizely. These partnerships and her many industry insights allow her to share her expertise on topics like human experience design and personalization, further solidifying her reputation as a thought leader in the digital customer experience and Digital Experience Optimization (DXO) space.

On a personal note, Roopa is an avid Buffalo Bills fan, a fierce competitor across multiple sports, and spends her free time with her husband, wrangling her two teenage boys and two very large dogs. GO BILLS!

Roopa Carpenter

Experience the impact BlastX can have on yourperformance.outcomes.business.insights.customers.users.members.