Analytics Insights Consulting

Are You Stuck in a "So What" Analytics Loop?

Too much data, not enough insight. Most analytics explain the past—few predict what’s next or drive action.

Are your ready to change that?

Home » Services » Analytics & Insights Consulting
co-workers and colleagues facing data challenges in an office meeting looking at a laptop

Customer analytics today often drown businesses in data but starve them of insights. Disconnected tools, siloed data, and surface-level reporting lead to reactive decisions and missed opportunities

Turn data into a growth engine—connecting insights to action with strategies that predict, personalize, and drive real outcomes

Colleagues discovering actionable insights

Experience BlastX: We Do Consulting Differently

experience matters icon
Your Experience With Us Matters

We’re committed to your success. Together, we’ll tackle your toughest analytics challenges and uncover meaningful insights that create superior customer experiences—because you’re the hero in this journey.

clarity icon
Impact Is Our Measure of Success

Our ‘Make Your Mark’ purpose drives us to help you achieve a measurable leap in analytics maturity, setting the stage for lasting business impact.

evolve together icon
We Evolve Together, Creating Real Progress

Your growth fuels ours. As you elevate your analytics & insights game, we help you unlock new opportunities, stay ahead of expectations, and lead in analytics excellence.

Analytics & Insights Consulting: Expertise & Impact

We help you overcome analytics confusion to gain a competitive advantage, building a trusted data foundation that advances innovation and drives growth.

stakeholder interview icon

Stakeholder Interviews

Expertise: Conducting structured interviews and workshops to uncover key business questions, align KPIs, and spot high-value opportunities.

Impact: Creates alignment on analytics priorities and ensures investments focus on critical metrics.

customer journey icon

Customer Journey & Persona Mapping

Expertise:  Crafting data-driven personas and mapping journeys to highlight key moments, behaviors, and data opportunities.

Impact: Captures the right data at critical moments, deepening customer understanding and insights.

MarTech system mapping icon

MarTech Systems Mapping

Expertise: Visualizing MarTech ecosystems to assess data flows, integrations, and dependencies.

Impact:  Reveals system inefficiencies and optimization opportunities for your tech stack.

Data Quality Assurance Icon

Data Quality Assurance

Expertise: Implementing rigorous protocols to validate data accuracy, completeness, and reliability.

Impact: Builds trust in data-driven decisions and reduces costly errors.

dashboard reports monitoring icon

Dashboards & Reports for Ongoing Monitoring

Expertise: Setting up automated health checks and alerts for continuous data quality monitoring.

Impact: Safeguards analytics investments and ensures consistent performance over time.

Data Governance & Strategy Icon

Data Governance

Expertise: Designing frameworks for data ownership, access control, and documentation.

Impact:  Maintains data integrity while ensuring secure, accessible insights.

maturity assessment icon

Maturity Assessment

Expertise: Benchmarking your analytics program against best practices to identify growth opportunities.

Impact: Provides a roadmap to evolve from basic reporting to predictive, innovation-driving insights.

Analytics & Insights Consulting Services

Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.

Analytics Audit icon

Analytics Audit

Customer Journey Analytics Consulting Icon

Customer Journey Analytics Consulting

Experience Analytics Consulting Icon

Experience Analytics Consulting

Analytics Strategy Implementation Icon

Analytics Strategy & Implementation

Exploratory Analysis Insights icon

Exploratory Analysis & Insights

Analytics Strategy Implementation Icon

Strategic Reporting

Data Storytelling Icon

Data Storytelling

Experience the power of BlastX

Turn data into action with BlastX. Our high-impact services optimize performance, predict trends, and enhance experiences. Test drive our expertise with right-sized solutions that uncover opportunities, refine strategies, and drive measurable growth—making analytics your competitive edge.

design thinking workshops
Ideation Workshops

Unlock insights, align teams, and turn data into actionable strategies.

Unlock insights, align teams, and turn data into actionable strategies.

audit
Audits

Identify gaps, optimize data, and enhance analytics for better decisions.

Identify gaps, optimize data, and enhance analytics for better decisions.

advisory services
Advisory Services

Expert guidance to optimize analytics, unlock insights, and drive growth.

Expert guidance to optimize analytics, unlock insights, and drive growth.

Helping Clients Evolve

Large-Healthcare-Client-1200x1200

Healthcare Organization Discovers Hidden Opportunity to Increase Email Sign-Ups

A large healthcare client wanted to explore ways in which it could better engage with prospective customers. A core aspect of its engagement strategy was to encourage visitors to sign up to receive updates on insurance coverage options.

Data Analytics Consultant Spotlight

Brad Millett

For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.

As the Director of Digital Analytics and Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, they are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.

On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.

There’s so much more we could share about Brad, but we’ve run out of space.

brad millett

Experience BlastX and optimize your analytics and insightsperformance.outcomes.impact.depth.business value.