Quantum Metric + BlastX Consulting Offer Speedy Responses to Digital Changes
Quantum Metric offers data and actionable information without drama. Real-time analytics, session replay, and alerts ensure nothing is missed and you have all the information you need to solve current and future issues. However, seeing “indisputable truth” doesn’t come without a plan of action. Brands must learn how to maximize the impact from the Quantum Metric platform.
BlastX Consulting excels at finding the story and impact within data. We have helped many brands decipher data and craft optimized solutions. For example, after reviewing data on the performance of the new credit card and rewards membership experience, Blast recommended a retailer explore and test the following:
Test opportunities for shoppers to join the rewards program independent of the new credit card experience.
The lower requirements to join the rewards program could potentially still drive valuable customers at a higher rate than the new credit card and rewards membership does.
A/B test the verbiage on the call to action for the new credit card experience in the cart.
By creating alternative text options, the retailer could discover what messaging may drive more visitors to naturally apply. A small test limits ripple effects and could deliver a meaningful impact in a short period of time.
Test adding the credit card application link to product detail pages for products over $100.
By emphasizing the purchase price after the new credit card discount, the retailer could achieve higher funnel engagement with the credit card experience and deliver more sales down the funnel.
Test adding a pop-up interstitial for shoppers after they click “checkout” to increase visibility and engagement with the credit card experience.
This tactic would mimic the offline experience where a retail store employee asks every customer if they would like to save money today by applying for a credit card.
Quantum Metric + BlastX Consulting Grow Your Brand with an Analytics Foundation and Coaching
Quantum Metric and BlastX Consulting Expansive Coverage
Navigating Quantum Metric is the first hurdle, but brand MarTech stacks are never a single layer. BlastX Consulting supports Quantum Metric customers within the ecosystem and across the wide range of MarTech stacks. Insights from Quantum Metric apply across an entire brand, not a single solution silo. BlastX knows how to guide insights to make an impact throughout the entire MarTech stack, regardless of provider or partner.
How Analytics Combat Uncertainty in Uncertain Times
The customer experience is a culmination is data, insights, and action. Read more to see how important we feel CX is and will remain.
BlastX Consulting, Quantum Metric, and Data as True North
Information is the lifeblood of action. Everyone wants to make the best choice, but without information and data, you are operating in the dark. Digging into details and noticing changes can tell you when people become slowed down, frustrated, or downright enraged with the experience. Quantum Metric excels at surfacing those details quickly and actionably. BlastX Consulting has X certified consultants ready to help you turn that information into changes that delight customers.
Consultant Spotlight
Taylor Cruz
Starting her career at the Connecticut branch of NIC Inc., Taylor built their analytics from the ground up before moving to BlastX Consulting. As an analytics consultant, Taylor helps guide clients through the analytics setup and supports their tracking needs. Taylor creates a foundation of trust in the data by ensuring quality in the details while maintaining a view of the big picture. Taylor has a passion for fostering a data-driven culture and knows the work doesn’t stop at collection. The need to actively use the data to inform decisions is the key to recognizing the value and power behind the data.
Are your customer experiences unified, personalized, and optimized?