MarTech Consulting

Isn't it Time Your MarTech Investment Showed a Real Return?

Imagine experiencing your MarTech finally working the way you'd hoped—smooth, smart, and delivering results you can see and trust.

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Disjointed tools, inefficient workflows, and limited ROI visibility hinder your ability to deliver personalized, impactful customer experiences.

Streamline and optimize your MarTech stack and empower your campaigns with actionable insights to deliver exceptional customer journeys, all while saving time and resources.

Two teammates delivering actionable insights with a streamline MarTech stack.

Experience BlastX: We Do Consulting Differently

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Your Experience With Us Matters

It’s all about you. Your success, your growth, your marketing edge. We’ll navigate your MarTech challenges together—and make the process seamless and exciting.

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Impact Is Our Measure of Success

We help you make your mark. Our focus is on driving real, measurable MarTech impact—advancing your customer data strategy in ways that create lasting impact.

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We Evolve Together, Creating Real Progress

Your growth drives ours. As your MarTech and customer data management advance, we help you unlock new opportunities and stay ahead of what’s next.

MarTech Consulting Expertise & Impact

BlastX Consulting experts help you get more out of your MarTech investment—better data, smarter systems, clearer insights, and results that create a lasting impact.

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Scalable MarTech Architecture

Expertise: Building future-ready systems for scalability, seamless integration, and evolving needs.

Impact: Laying a foundation that drives innovation, reduces downtime, and maximizes ROI.

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Real-Time Customer Data Activation

Expertise: Enabling real-time data to fuel immediate, relevant customer interactions.

Impact: Delivering personalized experiences that boost engagement and accelerate decisions.

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Data-Driven Customer Experience Strategy

Expertise: Developing unified roadmaps for marketing platforms, analytics, and customer data.

Impact: Aligning tools to create personalized, seamless customer experiences that build loyalty.

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Omnichannel Campaign Orchestration

Expertise: Creating integrated campaigns for consistent messaging across platforms.

Impact: Enhancing engagement, retention, and conversions through cohesive touchpoints.

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Analytics & Customer Insights

Expertise: Identifying trends, forecasting behaviors, and optimizing strategies.

Impact: Empowering proactive, personalized marketing that anticipates customer needs.

MarTech Consulting Services

Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Our consulting services are built to help you ensure superior digital experiences become normal operating procedure.

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Web & Customer Journey Implementation

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MarTech Platform
Consulting

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Server-Side Tracking
& Activation

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MarTech Audit &
Rationalization

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CDP
Consulting

Experience the power of BlastX

The best way to experience BlastX Consulting is through action. Whether tackling a full-scale project or a focused initiative, our compact, high-impact services deliver real results fast. Test drive our expertise with right-sized solutions that optimize MarTech, data, and personalization—helping you unlock value quickly and set the stage for long-term success.

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Ideation Workshops

Get your team aligned, inspired, and ready to move fast.

Get your team aligned, inspired, and ready to move fast.

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Audits

Uncover gaps, optimize tech, and turn insights into action—fast.

Uncover gaps, optimize tech, and turn insights into action—fast.

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Advisory Services

Expert guidance to navigate MarTech, maximize impact, and drive growth.

Expert guidance to navigate MarTech, maximize impact, and drive growth.

Helping Clients Evolve

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Transforming Adobe Target from a Cost Center to a Profit Center

See an example of how a Canadian insurance brand sought to get more out of their investment in Adobe Target.

Martech Consultant Spotlight

Richard Morrow

Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.

His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.

Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.

Richard Morrow

Experience the impact BlastX can have on yourbottom line.customer experiences.campaigns.customer clarity.next big idea.