Empower Your Business With Data You Can Trust
Imagine a world where your data works for you, not against you.
Want to know how?
Fragmented and unreliable customer data scattered across the company sabotages your ability to create highly personalized digital experiences
With the right guidance and support you can realize the clarity, confidence, and insights to create highly personalized experiences for your customers at scale
Experience BlastX: We Do Consulting Differently
Your Experience With Us Matters
We’re focused on your success. Together, we’ll tackle your data challenges and have some fun along the way—because you’re the hero here.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose guides your journey to a quantifiable better customer data state and creates a ripple effect of meaningful customer data management advancement.
We Evolve Together, Creating Real Progress
Your growth inspires ours. As your customer data management improves, we help you unlock new possibilities and stay ahead.
Experience the power of BlastX
Take control of your data with BlastX. Our compact, high-impact services help you organize, integrate, and activate customer data for smarter decisions and better experiences. Test drive our expertise with right-sized solutions that eliminate silos, enhance data quality, and maximize the value of your data ecosystem—fast.
Align teams, generate ideas, and unlock smarter data management strategies.
Uncover gaps, improve quality, and make your data work smarter.
Expert guidance to streamline, govern, and maximize your data’s potential.
Helping Clients Evolve










Data Renovation Enhances Reporting, Decision-Making, and Cost Savings
A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles. Their data was captured in Adobe Analytics across dozens of report suites. All of the brands and platforms have the same general structure and content types but weren’t always being tracked in Adobe in a consistent way.
Data Management Consultant Spotlight
Richard Morrow
Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.
His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.
Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.