Customer Data Management Consulting

Empower Your Business With Data You Can Trust

Imagine a world where your data works for you, not against you.

Want to know how?

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Fragmented and unreliable customer data scattered across the company sabotages your ability to create highly personalized digital experiences

With the right guidance and support you can realize the clarity, confidence, and insights to create highly personalized experiences for your customers at scale

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Experience BlastX: We Do Consulting Differently

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Your Experience With Us Matters

We’re focused on your success. Together, we’ll tackle your data challenges and have some fun along the way—because you’re the hero here.

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Impact Is Our Measure of Success

Our ‘Make Your Mark’ purpose guides your journey to a quantifiable better customer data state and creates a ripple effect of meaningful customer data management advancement.

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We Evolve Together, Creating Real Progress

Your growth inspires ours. As your customer data management improves, we help you unlock new possibilities and stay ahead.

Customer Data Management Expertise & Impact

Our expertise helps you up level your customer data management game—so you can deliver better customer experiences and drive growth.

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Data Governance & Strategy

Expertise: Developing and implementing a comprehensive framework to manage customer-centric data across digital platforms.

Impact: Ensuring customer data is secure, compliant, and aligned with business goals.

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Data Integration & ETL

Expertise: Seamless integration of data sources (e.g., websites, apps, CRMs, and analytics tools) to ensure a unified data pipeline for accurate reporting and insights.

Impact: Breaking down silos for holistic analysis and improved decision-making with integrated data sets.

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Data Tracking & Monitoring

Expertise: Implementing systems to track user behavior and monitor data pipelines in real time to enhance user experience and detect anomalies quickly.

Impact: Enables immediate troubleshooting of data-related issues and improves website and app performance analysis.

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Data Quality Assurance

Expertise: Regularly testing and validating data collection processes to ensure accuracy and reliability for analysis and reporting.

Impact: Minimizes errors in customer and performance data and builds confidence in data-driven decisions.

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Data Migration

Expertise: Assisting in the transfer of data between platforms during upgrades, redesigns, or system changes while minimizing disruption.

Impact: Smooth transition between tools and systems and maintains historical data integrity.

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Advanced Data Reporting & Visualization

Expertise: Building custom dashboards and visualizations to make complex data insights accessible to stakeholders.

Impact: Quickly identify trends and improve collaboration with backend decisions.

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Predictive Analytics & Machine Learning

Expertise: Leveraging predictive models to anticipate user behavior, enhance customer experiences, and optimize performance.

Impact: Drives proactive decision-making and enhances personalization with predictive insights.

Customer Data Management Consulting Services

We help you build the reliable, unified customer data foundation you need to drive empowered decisions and business growth.

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Data Engineering &
Architecture Consulting

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Cloud Platforms

Experience the power of BlastX

Take control of your data with BlastX. Our compact, high-impact services help you organize, integrate, and activate customer data for smarter decisions and better experiences. Test drive our expertise with right-sized solutions that eliminate silos, enhance data quality, and maximize the value of your data ecosystem—fast.

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Ideation Workshops

Align teams, generate ideas, and unlock smarter data management strategies.

Align teams, generate ideas, and unlock smarter data management strategies.

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Audits

Uncover gaps, improve quality, and make your data work smarter.

Uncover gaps, improve quality, and make your data work smarter.

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Advisory Services

Expert guidance to streamline, govern, and maximize your data’s potential.

Expert guidance to streamline, govern, and maximize your data’s potential.

Helping Clients Evolve

WHAT CLIENTS EXPERIENCE

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Every which way I want to look at our new customers is there. Overall, the dashboards you’ve set up enable us to gain greater insights for better decision making – for example, around customers placing orders over a specific timeframe.

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Sajid Hasan
Chief Technology Officer

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Data Renovation Enhances Reporting, Decision-Making, and Cost Savings

A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles. Their data was captured in Adobe Analytics across dozens of report suites. All of the brands and platforms have the same general structure and content types but weren’t always being tracked in Adobe in a consistent way.

Key Partnerships

We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact

Data Management Consultant Spotlight

Richard Morrow

Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.

His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.

Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.

Richard Morrow, VP MarTech Engineering & Innovation

Experience BlastX and empower yourself with customer data you canconfidently use.truly trust.fully leverage.