Client Story
Bozzuto Resolves Data Distrust Challenges and Sees a 10x+ ROI on Their CX Investment
ELEVATING THE RENTER JOURNEY
Bozzuto partnered with BlastX Consulting and applied the CX Capital System™ to reimagine the renter journey and activate more meaningful digital experiences. By unifying data and aligning strategy, the team unlocked powerful new ways to engage high-intent renters and delivered measurable impact across media efficiency, customer acquisition, and overall experience performance.
MARKETING CHALLENGES IN REAL ESTATE DIGITAL EXPERIENCE
Despite investing in marketing tech, Bozzuto struggled to fully leverage customer data to drive media efficiency and improve the renter experience. Fragmented data sources and lack of visibility into the digital journey made it difficult to optimize spend or create cohesive experiences.
50%
Google Ads Performance Increase
2,000%
Google Ads targeting performance in test metro areas
62.3%
Reduction in Google Ads Cost Per Lead
SOLUTION: DATA-DRIVEN STRATEGY AND CDP ACTIVATION
Bozzuto partnered with BlastX Consulting to unify their customer data and activate it in smarter, more strategic ways. They identified key renter segments in priority markets and designed experience-led use cases tailored to their behaviors and needs. From there, the team built a roadmap of CDP use cases and implemented server-side Tealium capabilities to bring zero- and first-party data to life. They prioritized metro retargeting, property cross-targeting, web visitor stitching, and anonymous visitor remarketing.
BlastX Consulting also led a design thinking workshop to help Bozzuto reimagine the renter journey and define experience KPIs. This surfaced clear opportunities for CX innovation and strengthened the business case for privacy-resilient, scalable marketing. To support that vision, they tested key website enhancements, including updates to the homepage experience, and validated their approach through measurable business impact.
RESULTS: MEASURABLE ROI THROUGH DATA-DRIVEN GOOGLE ADS STRATEGY
Bozzuto’s partnership with BlastX Consulting has unlocked more than campaign efficiency. It reshaped how the team approaches first-party data to optimize paid media strategy. By unifying customer data and designing test use cases around real renter behaviors, Bozzuto will be able to move beyond short-term gains to build a foundation for sustainable performance.
The engagement served as a strategic test ground that proved data-informed experience design can deliver measurable growth while strengthening the long-term value of every interaction. Early results, including major improvements in cost per lead and conversion efficiency, validated the approach. Just as important, the team now has a clear model for applying these insights across all paid media channels.
This work wasn’t just about reducing spend. It was about building a smarter, more resilient marketing future.
BOZZUTO ENGAGEMENT OVERVIEW
Goals- Unify customer data to enable smarter, privacy-first targeting
- Improve digital experiences to drive conversions and efficiency
- Defined high-impact CDP use cases focused on renter behavior
- Built a roadmap for activating zero- and first-party data
- Led a design thinking workshop to shape CX strategy
- Tested website updates to validate experience-driven impact
- Google Ads cost per lead reduced by 62.3%
- Bookings increased by 28%
- Monthly revenue impact of +$280k
- Estimated 10x+ ROI
- CX Insights & Strategic Advisory
- Data & MarTech Engineering
- Operations & Activation
Your Team Doesn't Trust the Data.
When teams can't agree on the numbers, every CX decision stalls.