Data accuracy is too important to leave to chance. Server-side tracking gives you greater control over data capture, improves accuracy, and powers more reliable personalization, measurement, and activation across your customer journeys.
Experience a Different Kind of Consultancy
Collect cleaner, more complete data for smarter personalization.
20%
Increase in Data Accuracy
15%
Increase in Marketing ROI
15%
Increase in Personalized Experiences
A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles. Their data was captured in Adobe Analytics across dozens of report suites. All of the brands and platforms have the same general structure and content types but weren’t always being tracked in Adobe in a consistent way.
Tracking Implementation
We implement server-side tracking solutions (e.g., Google Tag Manager Server-Side.)
Data Collection
We establish a process that collects and stores all relevant data points.
Data Activation
We activate data for personalization, retargeting, and other marketing initiatives.
Collaborative sessions designed to align teams, refine tracking strategies, and uncover opportunities for improved data collection and activation.
Detailed assessments to identify gaps, validate data integrity, and ensure your server-side tracking is optimized for performance and compliance.
Ongoing expert guidance to refine tracking methodologies, maximize security, and ensure long-term success with server-side implementation.
