The AI-Powered Customer Experience Stack is Here
If your customer experience strategy isn’t evolving with it, you’re already behind.
In Session Two, industry experts Eric Matisoff from Adobe and Joe Christopher from BlastX Consulting take you on a journey from collection to connection as they show you how AI and Adobe Experience Cloud close the value gap in data activation.
This webinar is for any executive that wants to see how AI can help them get more from their customer experience investment.
Watch This On Demand Webinar
Experience the Power of AI to Redefine Customer Journeys
Tuesday August 26, 10 AM PDT
What You'll Learn
You'll see AI in action with practical frameworks for assessing activation maturity and designing for real-time value.
Topics covered include:
- Real-Time CDP and AI-powered segmentation at scale
- How AEP unlocks persistent profiles across the customer journey
- The rise of journey optimization and adaptive customer states
- Predictive orchestration powered by AI models
- Design patterns for AI-augmented journey architecture
Adobe & BlastX Industry Experts Guide Your AI Discovery Journey
Eric Matisoff
Principal Evangelist, Analytics & Data Science - Adobe
As Adobe’s Evangelist for Data Science and Analytics, Eric Matisoff helps organizations make the most of Adobe’s analytics tools. He works with top brands and analytics professionals to clarify Adobe’s vision, simplify the Adobe Experience Cloud, and spark meaningful conversations about the future of the industry.
Eric is passionate about empowering data enthusiasts and shaping the evolving world of digital analytics through insight, strategy, and thought leadership.
Joe Christopher
VP, Technology Solutions - BlastX Consulting
Joe Christopher is VP of Technology Solutions at BlastX Consulting, where he helps organizations turn complex technical challenges into impactful customer experiences. With over 20 years of experience and certifications in Adobe Analytics, Customer Journey Analytics, and Adobe Target, Joe leads clients in building data-driven cultures rooted in privacy and innovation.
Joe also heads AI initiatives at BlastX, guiding companies in operationalizing AI to elevate digital experiences and drive measurable business results.
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