Qualtrics BlastX Consulting

The customer experience is table stakes for modern brands. Analytics and insights from Qualtrics fuel Experience Management with an ecosystem and customer-centric culture to codified practices of listening, actions, and improvements.

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Craft a Better Customer Experience with the Right Tools and Insights

Qualtrics and BlastX Consulting measure and guide customer touch points, hone data, and present insights to culminate in an outstanding customer experience.

The true value of a platform only emerges once it’s free from clutter and guided in the right direction. You can hand an average person tools to build a house, but without expertise, the task is nearly impossible. BlastX Consulting has the Qualtrics knowledge to ensure your tools and insights deliver. With over a decade of experience championing, instrumenting, and executing Qualtrics for a Fortune 1000 company, Kristi Olson leads BlastX Consulting clients in extracting full value from their Qualtrics investment.

Build Experiences That Last With Qualtrics + BlastX Consulting

When it comes to Qualtrics, we help you create a comprehensive, customer-centric strategy by:

  • Tailoring services to the KPIs and VOC goals for your business
  • Assessing your existing practices, measure their effectiveness, and identify areas for improvement
  • Deploying A/B testing and diverse metrics highlight what is working and what isn’t, allowing for agile adjustments
  • Examining the customer journey, identifying critical touchpoints, and gathering valuable recommendations for refinement
  • Creating a comprehensive roadmap along with customized recommendations tailored to maturity model recommendations

Leverage Expert Help Rather than Stumbling Along

Crafting a memorable customer experience requires dedication and expertise. While industry-leading tools from Qualtrics can significantly enhance this process, maximizing their potential demands time and specialized knowledge. BlastX Consulting offers solutions, from audits to full program management, to help businesses optimize their customer experience, leading to greater returns on technology investments.

Kristi Olsen
25 Years of Mastery

Consultant Spotlight

Kristi Olson

Kristi Olson is a seasoned CX and UX Research consultant with over two decades of experience in digital customer experience, Voice of Customer (VoC), and digital analytics. She specializes in designing and delivering enterprise programs that blend qualitative insights with quantitative data—turning research into real impact. As a trusted consultant, she not only drives measurable results but also mentors teams, helping them evolve beyond pure analytics to a deeper understanding of customer behavior.

Kristi is a Qualtrics XM-certified professional and holds eight additional certifications across UX, process, and marketing technology disciplines.

Living in Colorado, Kristi is an outdoor enthusiast who finds energy and inspiration in nature. Whether hiking through the Rockies, spotting wildlife, or exploring new trails with her dog, Maverick, she brings the same curiosity and passion to both her work and her adventures.

Global Study: ROI of Customer Experience

A 2023 Qualtrics report found consumers are 2.3x as likely to purchase more from a company after a 5-star experience compared to a 1- or 2-star experience. Let BlastX Consulting help ensure every customer’s experience earns 5 stars and a return of investment.

Global Study: ROI of Customer Experience CTA

Are your customer experiences unified, personalized, and optimized?