The Challenge
Need clarity and cross-functional alignment on business challenges to move forward
Experience BlastX
Discover what's possible, get teams aligned with a common focus on the problem to be solved, and forge a clear path forward for your organization
Experience a Different Kind of Consultancy
Your Experience with Us Matters
Our sole focus is on your victories. Your wins. Your outcomes.
We Bring Expertise and Tenacity in Equal Measure
We've got tons of experience. We also get our hands dirty. We believe both are equally important.
We Make You the Hero of Your Story
We're your guide. We'll help you ascend to new heights. We're here to help you write your story, not ours.
We Believe in Being True Partners
We're here to carry the load. We earn trust. We're in it for the long haul.
We'll Say and Do the Hard Things
We embrace radical candor. We hold ourselves accountable for your success at every step and turn of the relationship.
A popular automotive brand wanted to better meet the expectations of their returning users by personalizing the digital experience.
How We Do It
Research & Prepare
This is a critical step in the process. The BlastX team will:
- Initiate pre-workshop interviews or questionnaires (based on schedules) to gather stakeholder needs, concerns, and future vision.
- Review current state materials around web analytics, business objectives, analytics platforms, sales objectives, and more
- Work with you to get the right attendees for the workshop and lock down all logistics.
Conduct Ideation Workshop
This interactive session is a one-day event with key stakeholders and includes:
- An in-depth overview of the goals and initiatives under consideration.
- Ideation and prioritization via interactive sessions and activities designed to drive alignment and common purpose.
- Distinct mapping of a go-forward plan, themes, and implications tempered and guided by BlastX best practices.
Deliver Future State Plan
BlastX will take the work done in the Ideation Workshop and:
- Build a high-level go-forward plan and options to accelerate KPI achievement of prioritized initiatives and provide input towards a long-term strategic roadmap.
- Craft a working definition of future state actions, options, and next steps.
- Deliver an executive-level presentation outlining recommendations and an approach for socialization.
25 Years of Mastery
CX Strategy Consulting Spotlight
Alex Molineux
With a decade of experience in digital experience and analytics, Alex is a seasoned consultant who helps brands turn data into action. He serves as a trusted consultant to clients looking to refine their digital strategies, improve user experiences, and drive impactful personalization and experimentation programs.
Starting his career in digital analytics strategy and implementation, Alex mastered the art of gathering and analyzing data to uncover meaningful insights. Now, he applies that expertise to testing and personalization, ensuring businesses not only understand their users but also create experiences that truly resonate. As the leader of the Optimization practice at BlastX Consulting, he guides a team of strategists and developers in delivering high-impact testing and personalization solutions that move the needle for clients.
Hailing from the UK, Alex finds balance outside of work running along the seafront in Hastings. When he’s not helping brands optimize their digital experiences, he’s soaking up time with his wife and young child—his greatest source of inspiration.
