Amazing Customer Experiences (CX) are what set top brands apart from the competition. Yet, too many brands lead with tactics or build a strategy that never gets going. Both result in poor digital experiences for customers and deliver lackluster performance. However, with the right Customer Experience (CX) strategies fiercely implemented, you can win the hearts and minds of your valued customers.
BlastX Consulting has a playbook to help CMOs and marketing executives craft customer experiences that deliver sustained brand value and impact.
Chris Bethell is Senior Director of Marketing at BlastX Consulting. With more than 25 years of experience in enterprise marketing, Chris has led strategic growth initiatives across the technology, healthcare, and services sectors—helping organizations scale outcomes, elevate brand trust, and deliver measurable value to both customers and shareholders.
He brings a pragmatic, data-informed approach to every challenge, combining analytical precision with a creative mindset. Chris is especially passionate about aligning marketing with the customer journey to drive more relevant, lasting impact across the digital experience.
Chris lives in Issaquah, Washington, with his wife and their loyal Labradoodle. Outside of work, he’s active in his local church community, where he serves as an overseer, and enjoys spending time with his family in the beautiful Pacific Northwest.
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