Audits

Our audits uncover what’s holding you back, from inefficiencies to missed opportunities across your MarTech or analytics stack. We use a focused, flexible approach to drive performance aligned to your business goals.

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Challenge

Your teams need to do more with less while unlocking value from their MarTech, CX strategy, and analytics investments.

Experience BlastX

Gain clarity faster. Our quick-start audit delivers expert insights and a clear path to action so you can move forward with confidence.

Experience BlastX: We Do Consulting Differently

Your Experience With Us Matters

We’re focused on your success. Together, we’ll tackle your data challenges and have some fun along the way—because you’re the hero here.

Impact Is Our Measure of Success

Our ‘Make Your Mark’ purpose guides your journey to a quantifiable better customer data state and creates a ripple effect of meaningful customer data management advancement.

We Evolve Together, Creating Real Progress

Your growth inspires ours. As your customer data management improves, we help you unlock new possibilities and stay ahead.

Working with BlastX is always a pleasure. They bring experience and knowledge to the table, but also embed with our team in a way that most other consultants won't.

Jeremy Shaffer
Manager, Ecommerce Analytics

Featured Client Story

Optimized Digital Experience in Customer Journey Results in Estimated ROI Over 1050%

A popular hospitality brand wanted to put their data to good use for their customers by optimizing the digital experience.

Learn more

3 Ways to Experience BlastX

MarTech Audit & Value Case Data-Focused Experience Analysis Customer Experience (CX) Strategy Audit

MarTech Audit & Value Case

Your Business Need
An assessment of your current MarTech investments and how they contribute to your organization and revenue goals. A recent Gartner Report* states companies are only utilizing 33% of their MarTech capabilities, and there is increasing demand to deliver better ROI.

The BlastX Service
We help you understand all the tools you have in place, how they operate together, and where you may need to optimize based on your organizational needs.

Business Impact
Bring more discipline and fiscal responsibility to MarTech management by increasing ROI through operational efficiencies and eliminating redundancies.

Data-Focused Experience Analysis

Your Business Need
You have a wealth of customer data, but need to put it to work. You need the right strategy and framework to create actionable insights that drive meaningful improvements in the customer experience and business outcomes.

The BlastX Service
Apply proven quantitative and qualitative analyses to your current data. Uncover actionable insights to elevate your current customer experience. Develop a personalized roadmap with prioritized recommendations to realize more value and impact. Operate all efforts within the specificities of the unique journeys your customers experience.

Business Impact
A prioritized, actionable roadmap to create an engaging digital experience that aligns better with customer expectations. Measure the impact on bottom-line KPIs (e.g., transactions and revenue) by embracing an experimentation framework to execute recommendations as you evolve the user experience.

Customer Experience (CX) Strategy Audit

Your Business Need
Improving the digital customer experience requires a relentless focus on your customers’ needs and placing them at the center. This effort requires more than technology. It is about process and culture change and moving to more agile ways to serve customers. It is critical to get the strategy right so that you can thoughtfully roll out process change, technology, and culture change to realize the vision of a CX experience.

The BlastX Service
We immerse ourselves in your business environment to gain a complete Current State understanding and context of people, culture, and technology through a research-based methodology. With this understanding, we leverage human-centered design-thinking to co-create a vision for an optimized future state CX strategy. We lean in to answer the question that will define the future state, and we begin to augment your strategy with our framework and best practices. Finally, we architect the CX Roadmap, including essential initiatives and activities prioritized to achieve your CX vision.

Business Impact
A detailed roadmap of prioritized initiatives, with dependencies and sequence, organized by effort and value, with a story and business case that delivers against your CX objective.

Key Partnerships

BlastX has more than 50 partnerships across all areas of the MarTech stack and analytics landscape

See All Partners »

Richard Morrow, VP MarTech Engineering & Innovation

25 Years of Mastery

Audit Consulting Spotlight

Richard Morrow

Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.

His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.

Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.

Compelling Insights

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Audits

Challenge

Experience BlastX