With a decade of experience in digital experience and analytics, Alex is a seasoned consultant who helps brands turn data into action. He serves as a trusted consultant to clients looking to refine their digital strategies, improve user experiences, and drive impactful personalization and experimentation programs.
Starting his career in digital analytics strategy and implementation, Alex mastered the art of gathering and analyzing data to uncover meaningful insights. Now, he applies that expertise to testing and personalization, ensuring businesses not only understand their users but also create experiences that truly resonate. As the leader of the Optimization practice at BlastX Consulting, he guides a team of strategists and developers in delivering high-impact testing and personalization solutions that move the needle for clients.
Hailing from the UK, Alex finds balance outside of work running along the seafront in Hastings. When he’s not helping brands optimize their digital experiences, he’s soaking up time with his wife and young child—his greatest source of inspiration.
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