Anita Mummert is a seasoned digital analytics strategist with over 20 years of experience helping organizations turn data into decisions. As an Adobe Analytics Champion and certified expert in Adobe Analytics, Adobe Customer Journey Analytics (CJA), and Adobe Target, she’s known for designing implementations that go beyond surface-level tracking to deliver deep, business-aligned insights.
At BlastX Consulting, Anita collaborates with enterprise teams to architect scalable analytics solutions that make data more accessible, actionable, and valuable across the organization. Her work bridges the gap between technical execution and strategic outcomes—empowering users to ask smarter questions and get better answers from their data.
Anita shares her expertise through thought leadership on topics like advanced implementation design, cross-channel analysis, and experimentation strategy. Outside of her work, she finds joy in strong coffee, exploring local bakeries, and collecting delightfully tiny things. Whether it’s a perfectly crafted macaron or a neatly nested report suite, she has an eye for the details that bring big results.
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