Arturo Santiago-Rivera is a Senior Consultant in MarTech Engineering at BlastX Consulting, where he helps organizations build cleaner, more reliable digital data foundations. His work focuses on tracking architecture, data layers, implementation quality, tag governance, and the systems teams rely on to make confident marketing and customer experience decisions.
With a background spanning architecture, project management, information technology, software engineering, and analytics engineering, Arturo brings a structured, systems-focused approach to digital analytics. He bridges business requirements and technical implementation across platforms including Adobe Customer Journey Analytics, Adobe Experience Platform, Tealium, Google Tag Manager, Google Analytics 4, and Amplitude.
Arturo holds a Bachelor of Science in Computer Science and Software Engineering, an MBA, and a Master of Architecture. His credentials include Adobe Certified Expert for Customer Journey Analytics Developer, Tealium Product, Google Analytics, Google Ads Measurement, and Google Privacy for Agencies and Partners.
