With over 15 years of experience in digital marketing and optimization, Roopa specializes in developing data-driven strategies that align with business objectives to enhance customer journey insights. She currently leads a team of Digital Experience Optimization (DXO) consultants at BlastX Consulting. Roopa has authored numerous insightful articles, including “Putting the ‘Human’ Back in Human Experience Design” and “Personalization and Humanity are Core to Meeting Customer Expectations,” which reflect her thought leadership and ongoing impact in the world of DXO.
In addition to her written contributions, Roopa actively participates in webinars and LinkedIn Live sessions, collaborating with industry leaders such as Adobe and Optimizely. These partnerships allow her to share her expertise on topics like human experience design and personalization, further solidifying her reputation as a thought leader in the digital customer experience and Digital Experience Optimization (DXO) space.
On a personal note, Roopa is an avid Buffalo Bills fan, a fierce competitor across multiple sports, and spends her free time with her husband, wrangling her two teenage boys and two very large dogs. GO BILLS!
This site uses cookies. We use analytics and marketing technologies to improve our website, personalize content, and deliver relevant advertising. You may view our Privacy Policy or Opt Out.
By 
