Lack of a clear MarTech roadmap, inefficient tool usage, difficulty measuring ROI
Alignment of your technology investments with business goals, ensuring efficient marketing operations and driving better outcomes
Experience a Different Kind of Consultancy
Your Experience with Us Matters
Our sole focus is on your victories. Your wins. Your outcomes.
We Bring Expertise and Tenacity in Equal Measure
We've got tons of experience. We also get our hands dirty. We believe both are equally important.
We Make You the Hero of Your Story
We're your guide. We'll help you ascend to new heights. We're here to help you write your story, not ours.
We Believe in Being True Partners
We're here to carry the load. We earn trust. We're in it for the long haul.
We'll Say and Do the Hard Things
We embrace radical candor. We hold ourselves accountable for your success at every step and turn of the relationship.
Creating Positive Outcomes that Matter
53%
Improved Marketing ROI
3x
Probability of Initiative Success
2.5x
Faster Time to Scale
WHAT CLIENTS EXPERIENCE
Tyler Vaughn
Chief Digital Officer
Whitetail Properties
Transforming Analytics at Scale
A long-tenured renowned federal healthcare agency client was at a crossroads. Google Analytics was changing its platform focus and functionality and could no longer support the needs and demands of the agency’s leadership and CX objectives.
How We Do It
Business Goal Alignment
Define and align marketing goals with overall business objectives.
MarTech Assessment
Evaluate current MarTech stack and identify gaps.
Technology Selection
Research and recommend the optimal MarTech tools based on business needs.
Implementation Plan Creation
Develop a comprehensive plan for implementing the MarTech strategy.
Build Governance Structure
Define a framework for managing and optimizing the MarTech stack.
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
MarTech Stack Consultant Spotlight
Gaea Connary
With over 15 years of experience in marketing operations and MarTech strategy, Gaea Connary is passionate about helping businesses optimize their digital customer experiences through data-driven insights and innovative technology solutions. As a seasoned marketing technology leader, LUMA Institute Certified Practitioner, and Professional Scrum Master (PSM I), she excels in bridging the gap between strategy and execution, guiding teams to maximize the value of their MarTech investments.
Before joining BlastX Consulting as Senior Manager of MarTech Engineering & Innovation, Gaea held leadership roles at BDO Digital and DemandGen, where she led cross-functional teams in implementing agile marketing practices, optimizing lead management programs and account-based marketing strategies, and architecting marketing technology ecosystems for enterprise clients.
Based in Austin, Texas, Gaea is a voracious reader, an avid seamstress, and a former Texas BMX racing champ. She has a knack for figuring out how things work—one of the rare few who actually reads the manual. When she’s not mentoring teams or refining marketing strategies, she’s navigating the challenges of parenting a high schooler.
