Gain the data-driven insights, analysis, and recommended action, in the form of a long-term roadmap, to continuously delight customers.
Agents of Experience
We're All Things Digital
BlastX is a pioneering team of business, data, and technology professionals who share a similar passion for optimization and client success.
Invest in Evolution
The Now Awaits
Scale Your Success
And Make Your Mark
At BlastX, we support leaders like you to create remarkable impact for your organization, your customers, and yourself through ongoing optimization.
Feel the Passion
Data-Driven, Experience-Focused Strategists
Every BlastX teammate brings high levels of energy, enthusiasm, and experience, connected with a shared commitment to client success.
Not all consultancies are created equal. And Blast is living proof. Our culture, our talent, our solutions, and our results not only set us apart, but position us to take your digital experiences to a whole new level.
Get to Know Our Team
Collectively, we enjoy learning, being challenged, solving problems, building relationships, and achieving results. Meet a few of your guides.
VP, Digital Experience
Roopa drives testing and personalization strategy and execution for various clients, with a focus on accelerating digital transformation and improving customer experience. She oversees all optimization-related activity, utilizing a data-driven approach to impact customer conversion and drive desired business outcomes.
Consulting Philosophy: “To see myself as an extension of the client’s team and to understand their business in order to drive results that matter to them.”
Senior Business Insights Analyst
Matthew helps business teams better analyze and communicate insights to leaders and stakeholders through the power of data storytelling.
Matthew has worked in a variety of digital enterprise roles, including e-commerce category management, and digital experience management at companies such as Microsoft and T-Mobile. Matthew has owned and delivered multiple major digital initiatives across teams using data to inform and inspire business opportunities.
Consulting Philosophy: “To help teams close the last mile in digital analytics — by helping them become more effective data storytellers.”
Chris specializes in evaluating, developing, and implementing analytics solutions as part of clients’ digital transformation and experience optimization initiatives. He leverages his expertise across multiple sectors and industries to help clients improve their business intelligence with data-driven insights and action.
Consulting Philosophy: “To listen. Simple, right? I try to listen to every concern, idea, etc. to better understand the common goal. Listening allows me to reflect versus react, and therefore provide greater results for clients and colleagues.”
Principal Solutions Architect
Nathan Poorbaugh is a Principal Solutions Architect at BlastX. He is a seasoned analytics professional with extensive experience in implementing, modeling, and operationalizing of enterprise data and analytics solutions for numerous Fortune 500 clients.
Broad Reach. Deep Expertise
Our growing team of experts across the digital experience optimization spectrum — in strategy, analytics, data science, governance, privacy, implementation, marketing, testing, personalization, and more — serves clients throughout the U.S. and Europe.