Gain the data-driven insights, analysis, and recommended action, in the form of a long-term roadmap, to continuously delight customers.
Agents of Experience
We're All Things Digital
BlastX is a pioneering team of business, data, and technology professionals who share a similar passion for optimization and client success.
Invest in Evolution
The Now Awaits
Scale Your Success
And Make Your Mark
At BlastX, we support leaders like you to create remarkable impact for your organization, your customers, and yourself through ongoing optimization.
Feel the Passion
Data-Driven, Experience-Focused Strategists
Every BlastX teammate brings high levels of energy, enthusiasm, and experience, connected with a shared commitment to client success.
Not all consultancies are created equal. And Blast is living proof. Our culture, our talent, our solutions, and our results not only set us apart, but position us to take your digital experiences to a whole new level.
Get to Know Our Team
Collectively, we enjoy learning, being challenged, solving problems, building relationships, and achieving results. Meet a few of your guides.
Senior Director, Optimization
Roopa drives testing and personalization strategy and execution for various clients, with a focus on accelerating digital transformation and improving customer experience. She oversees all optimization-related activity, utilizing a data-driven approach to impact customer conversion and drive desired business outcomes.
Consulting Philosophy: “To see myself as an extension of the client’s team and to understand their business in order to drive results that matter to them.”
Senior Director, Insights & Data Storytelling
Brent is responsible for driving the “last mile” of analytics best practices across BlastX. In this role, he mentors, trains, and evangelizes data storytelling within BlastX and with clients, while continuing to participate in thought leadership to increase knowledge and awareness of the value of data through storytelling.
Consulting Philosophy: “Focused on driving value from data. I’m a big believer in the power of data, and I enjoy working with clients to maximize their return on analytics (ROA).”
Senior Director, Analytics Strategy
Aimee applies her vast analytics, strategy, and leadership experience to help our team deliver the best digital experience optimization solutions possible. She works closely with client leaders to discover trends, identify opportunities, and create roadmaps to EVOLVE their digital experiences.
Consulting Philosophy: “To always do what is right for the client. Doing good business means being good people. I want to be a trusted advisor who is invested in your success.”
Chris specializes in evaluating, developing, and implementing analytics solutions as part of clients’ digital transformation and experience optimization initiatives. He leverages his expertise across multiple sectors and industries to help clients improve their business intelligence with data-driven insights and action.
Consulting Philosophy: “To listen. Simple, right? I try to listen to every concern, idea, etc. to better understand the common goal. Listening allows me to reflect versus react, and therefore provide greater results for clients and colleagues.”
Broad Reach. Deep Expertise
Our growing team of experts across the digital experience optimization spectrum — in strategy, analytics, data science, governance, privacy, implementation, marketing, testing, personalization, and more — serves clients throughout the U.S. and Europe.