Amazing Customer Experiences (CX) are what set top brands apart from the competition. Yet, too many brands lead with tactics or build a strategy that never gets going. Both result in poor digital experiences for customers and deliver lackluster performance. However, with the right Customer Experience (CX) strategies fiercely implemented, you can win the hearts and minds of your valued customers.
BlastX Consulting has a playbook to help CMOs and marketing executives craft customer experiences that deliver sustained brand value and impact.
Chris Bethell is Vice President of Marketing at BlastX Consulting. With more than 25 years in B2B marketing, Chris has led growth initiatives across technology, healthcare, and services—helping brands scale outcomes, build trust, and create lasting value for customers and shareholders.
He takes a pragmatic, data-informed approach to every challenge, combining sharp analysis with creative thinking. Chris is especially focused on aligning marketing to the customer journey to drive meaningful impact across the digital experience.
He lives in Issaquah, Washington, with his wife and their energetic Goldendoodle. Outside of work, Chris serves as an overseer in his church community and enjoys spending time with his family in the Pacific Northwest.
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