ANALYTICS & INSIGHTS CONSULTING

Experience Analytics Consulting

Unlock Your Experience Data Secrets

Your customers are leaving behind clues with every interaction. We turn those signals into a strategic advantage—helping you optimize experiences, influence behavior, and build loyalty that lasts. Don’t just collect data—make it work for you.

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You're data rich, but lack the analytics insights to create better digital experiences for customers

Shift from data management to experience enhancement with purpose-driven analytics

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Experience a Different Kind of Consultancy

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Your Experience with Us Matters

You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.

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Impact Is Our Measure of Success

Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.

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Partnerships Are Forged

You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.

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Expertise, Trust, and Tenacity Work in Concert

You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.

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We Evolve Together, Creating Real Progress

Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.

Experience Analytics Consulting Expertise & Impact

Our expertise helps you turn experience data into a competitive advantage. We go beyond metrics—uncovering patterns, optimizing journeys, and driving lasting customer loyalty.

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Workshops & Stakeholder Alignment

Expertise: Expertly facilitated workshops to align teams and unify experience analytics strategy.

Impact: Shifts teams from scattered insights to coordinated, high-impact action.

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Customer Journey & Persona Mapping

Expertise: Mapping key customer behaviors to identify crucial moments and optimize experiences.

Impact: Ensures you capture and act on the right experience data at the right time.

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Data Governance & Strategy

Expertise: Developing structured frameworks to manage, secure, and optimize experience data.

Impact: Keeps customer data aligned with business goals while maintaining compliance and security.

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Data Tracking & Monitoring

Expertise: Implementing real-time tracking to analyze user behavior and detect experience issues quickly.

Impact: Enables immediate fixes, better performance analysis, and more seamless customer experiences.

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Data Quality Assurance

Expertise: Ongoing validation and testing to ensure clean, reliable experience data.

Impact: Reduces errors, increases trust, and strengthens data-driven decision-making.

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Advanced Data Reporting & Visualization

Expertise: Creating dynamic dashboards that translate complex analytics into clear, actionable insights.

Impact: Speeds up decision-making and improves collaboration across teams.

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Full-Service Analytics Evolution

Expertise: Assessing and elevating your analytics maturity with a roadmap to predictive experience insights.

Impact: Moves your organization from reactive reporting to proactive, data-driven experience innovation.

Creating Positive Outcomes that Matter

20%

Increase in Customer Satisfaction Scores

15%

Increase in Marketing ROI

10%

Increase in Operational Efficiency

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They pushed us to think about a lot of things that we wouldn’t have otherwise considered. They really know their stuff.

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NSI Prioritizes Page Speed to Drive 8.5x ROI

Northern Safety and Industrial (NSI) is always prioritizing ways to better serve its customers, continuously making improvements to optimize its digital experience.

How We Do It

Analytic Strategy Development

We apply our 25 years of analytics mastery to guide you on the right analytics strategies across your organization.

Analytics Reporting and Data Storytelling

We develop an analytics program that provides the right data to the right people in the right format. Democratizing not just data, but the insights contained within that data.

Testing and Personalization

The end goal for all data is to fuel insights. These insights are best leveraged through your testing program, yielding further learning. We specialize in kickstarting this flywheel for your organization.

Helping Clients Evolve

Experience the power of BlastX

Whether you’re looking for a full-scale experience analytics strategy or just want a fast, focused way to see what’s possible, we offer targeted audits, workshops, and strategic advisory. These compact services let you quickly tap into our expertise, solve immediate experience challenges, and unlock the power of data-driven optimization.

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Ideation Workshops

Fast, collaborative sessions to align teams, surface key experience insights, and build a shared analytics vision.

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Audits

A focused assessment to uncover experience data gaps, validate tracking, and pinpoint missed opportunities for optimization.

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Advisory Services

Strategic, expert guidance to help you refine experience analytics, influence customer behavior, and maximize business impact.

We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact

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Experience Analytics Consultant Spotlight

Brad Millett

For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.

As the Director of Digital Analytics & Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, he and his team are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.

On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.

There’s so much more we could share about Brad, but we’ve run out of space.

Experience the impact BlastX can have on yourdata storytelling.personalization.experimentation.customer data.customer insights.

Analytics & Insights Consulting Services

Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.

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Analytics Audit

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Customer Journey Analytics Consulting

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Experience Analytics Consulting

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Analytics Strategy & Implementation

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Exploratory Analysis & Insights

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Strategic Reporting

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Data Storytelling