Unlock Your Experience Data Secrets
Your customers are leaving behind clues with every interaction. We turn those signals into a strategic advantage—helping you optimize experiences, influence behavior, and build loyalty that lasts. Don’t just collect data—make it work for you.
You're data rich, but lack the analytics insights to create better digital experiences for customers
Shift from data management to experience enhancement with purpose-driven analytics
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Experience Analytics Consulting Expertise & Impact
Our expertise helps you turn experience data into a competitive advantage. We go beyond metrics—uncovering patterns, optimizing journeys, and driving lasting customer loyalty.
Workshops & Stakeholder Alignment
Expertise: Expertly facilitated workshops to align teams and unify experience analytics strategy.
Impact: Shifts teams from scattered insights to coordinated, high-impact action.
Customer Journey & Persona Mapping
Expertise: Mapping key customer behaviors to identify crucial moments and optimize experiences.
Impact: Ensures you capture and act on the right experience data at the right time.
Data Governance & Strategy
Expertise: Developing structured frameworks to manage, secure, and optimize experience data.
Impact: Keeps customer data aligned with business goals while maintaining compliance and security.
Data Tracking & Monitoring
Expertise: Implementing real-time tracking to analyze user behavior and detect experience issues quickly.
Impact: Enables immediate fixes, better performance analysis, and more seamless customer experiences.
Data Quality Assurance
Expertise: Ongoing validation and testing to ensure clean, reliable experience data.
Impact: Reduces errors, increases trust, and strengthens data-driven decision-making.
Advanced Data Reporting & Visualization
Expertise: Creating dynamic dashboards that translate complex analytics into clear, actionable insights.
Impact: Speeds up decision-making and improves collaboration across teams.
Full-Service Analytics Evolution
Expertise: Assessing and elevating your analytics maturity with a roadmap to predictive experience insights.
Impact: Moves your organization from reactive reporting to proactive, data-driven experience innovation.
Creating Positive Outcomes that Matter
20%
Increase in Customer Satisfaction Scores
15%
Increase in Marketing ROI
10%
Increase in Operational Efficiency
NSI Prioritizes Page Speed to Drive 8.5x ROI
Northern Safety and Industrial (NSI) is always prioritizing ways to better serve its customers, continuously making improvements to optimize its digital experience.
How We Do It
Analytic Strategy Development
We apply our 25 years of analytics mastery to guide you on the right analytics strategies across your organization.
Analytics Reporting and Data Storytelling
We develop an analytics program that provides the right data to the right people in the right format. Democratizing not just data, but the insights contained within that data.
Testing and Personalization
The end goal for all data is to fuel insights. These insights are best leveraged through your testing program, yielding further learning. We specialize in kickstarting this flywheel for your organization.
Helping Clients Evolve
Experience the power of BlastX
Whether you’re looking for a full-scale experience analytics strategy or just want a fast, focused way to see what’s possible, we offer targeted audits, workshops, and strategic advisory. These compact services let you quickly tap into our expertise, solve immediate experience challenges, and unlock the power of data-driven optimization.
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
Experience Analytics Consultant Spotlight
Brad Millett
For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.
As the Director of Digital Analytics & Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, he and his team are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.
On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.
There’s so much more we could share about Brad, but we’ve run out of space.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
