Stories, not data, inspire action and impact. Data storytelling transforms facts and figures into narratives that connect, influence, and drive decisions—turning insights into outcomes that matter.
The Challenge
Turning complex data into actionable stories that engage and resonate with your audience
Experience BlastX
Your team has access to expert data storytelling coaching to drive more data-driven decisions and elevate your organization's analytics maturity
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you turn complex data into clear narratives that engage stakeholders, build alignment, and inspire confident action across the organization.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to turn insights into stories that don’t just inform—but influence decisions, drive alignment, and deliver measurable business outcomes.
Partnerships Are Forged
Effective storytelling requires collaboration. We work side-by-side with your teams to shape data narratives that resonate, clarify complexity, and move audiences to act.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise in both data and communication. We bring both—translating complex analysis into compelling stories that speak to every level of the business.
We Evolve Together, Creating Real Progress
As your business grows and your audience shifts, we help you refine the story—keeping your data narratives sharp, relevant, and connected to evolving priorities.
Data Storytelling Expertise & Impact
BlastX Consulting expertise turns scattered insights into strategic narratives. We bridge the gap between raw data and real action—helping teams craft stories that drive decisions, inspire confidence, and fuel growth.
Stakeholder Alignment
Expertise:Â Developing and implementing a comprehensive framework to manage customer-centric data across digital platforms.
Impact:Â Ensuring customer data is secure, compliant, and aligned with business goals.
Customer Journey Mapping
Expertise:Â Mapping customer journeys to identify critical touchpoints, data gaps, and opportunities for deeper analysis.
Impact:Â Ensures every key interaction is measured and optimized, providing a clear picture of customer behavior.
Persona Development
Expertise:Â Developing rich, data-driven personas that add context to reporting and reveal behavioral patterns.
Impact:Â Turns abstract data into meaningful customer insights, enabling more targeted and effective decision-making.
Strategic Dashboard Design
Expertise:Â Designing intuitive, single-source-of-truth dashboards that simplify complex data and fuel storytelling.
Impact:Â Prevents conflicting reports and establishes a unified foundation for data-driven discussions.
Insight Synthesis & Pattern Recognition
Expertise:Â Connecting scattered data points to uncover hidden patterns and meaningful relationships.
Impact:Â Transforms fragmented findings into strategic narratives that inform smarter business decisions.
Executive Communication
Expertise:Â Creating repeatable processes for turning complex analyses into clear, compelling executive-level insights.
Impact: Ensures data is presented with confidence, clarity, and impact—resonating with senior stakeholders.
Insight Activation Workshop & Roadmap
Expertise:Â Translating data stories into structured action plans for optimization, personalization, and measurable growth.
Impact:Â Converts insights into concrete business initiatives, making data storytelling a catalyst for transformation.
Creating Positive Outcomes that Matter
30%
Increase in Decision-Making Accuracy
50%
Increase in Stakeholder Understanding
15%
Increase in Sales via Data-Driven Campaigns
Sharon Conner
Web & Content Special Projects Manager
A national automotive brand sought to improve the digital experience for users looking to personalize their vehicle search.
How We Do It
Assess and Analyze
We analyze your current data practices, identifying key reports and dashboards to understand how you leverage your data assets.
Strategize and Optimize
We develop tailored recommendations to enhance your data culture and storytelling capabilities, focusing on organizational and data-specific improvements.
Implement and Elevate
We deliver customized data storytelling workshops for individuals, teams, or company-wide audiences, emphasizing key concepts and industry best practices.
Helping Leaders Evolve
Experience the power of BlastX
Whether you need a complete data storytelling strategy or just a focused engagement, we offer workshops, audits, and advisory services to help you move beyond data overload. These compact services let you quickly experience the power of data-driven storytelling—eliminating noise, sharpening narratives, and turning insights into action.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
Consulting Spotlight
Trent Thayne
With more than five years of industry experience, Trent has collaborated with high-profile clients such as Nasdaq, Healthcare.gov, and the NBA. He specializes in crafting data strategies that enhance customer experiences on clients’ websites, utilizing tools and tactics like data capture and activation strategies, A/B testing, site analysis, and customer experience optimization. His efforts aim to gather insights that drive meaningful improvements and measurable results for his clients.
In 2025, Trent was honored as an Adobe Analytics Rockstar, a prestigious recognition awarded to top analytics experts. He showcased his expertise at Adobe Summit 2025, sharing cutting-edge strategies to help brands transform data into business impact. Trent holds certifications in Adobe Analytics and Customer Journey Analytics.
Beyond his professional achievements, Trent is a dedicated family man who enjoys traveling with his wife. He’s an avid Denver Broncos fan, a March Madness bracket master, and an enthusiastic snowboarder. Trent’s passion for analytics and zest for life make him a standout professional and an inspiring individual.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
