Is bad data silently killing your growth? When you trust your data, you trust your decisions. An analytics audit cuts through the clutter, fixes issues, and turns insights into a competitive edge. Don’t let bad data hold you back.
The Challenge
Poor data quality and incomplete data collection prevent accurate insights and confident decision-making
Experience BlastX
Audit and optimize your customer analytics ecosystem to empower better decisions across your company
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to help you find and fix what’s undermining your data—and unlock the full power of analytics you can trust. Together, we’ll lay the foundation for more confident decisions and better customer outcomes.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to deliver audits that don’t just find problems—they resolve them. The result is clean, actionable data that fuels smarter decisions and stronger business performance.
Partnerships Are Forged
An audit isn’t a one-time check—it’s a partnership built on accountability. We work side-by-side with your teams to surface root causes, build sustainable solutions, and strengthen your analytics foundation for the long run.
Expertise, Trust, and Tenacity Work in Concert
You expect technical expertise. What makes us different is how we navigate complexity, uncover what others miss, and stay with you through the fixes—rolling up our sleeves until your data is decision-ready.
We Evolve Together, Creating Real Progress
As your data foundation strengthens, we stay with you—helping you maintain quality, adapt to new sources, and extend analytics capabilities with confidence.
Analytics Audit Expertise & Impact
BlastX Consulting expertise turns your data from a source of frustration into your strategic advantage. We don’t just fix broken analytics—we help you build a competitive edge with trusted insights.
Stakeholder Interviews
Expertise: Conversations with key teams to uncover business-critical questions, align KPIs, and identify high-value opportunities.
Impact: Company-wide clarity on analytics priorities—so every investment drives results.
Customer Journey & Persona Mapping
Expertise: Data-driven persona creation and journey mapping to pinpoint crucial behavioral insights.
Impact: Capture the right data at the right moments to truly understand your customers.
MarTech Systems Mapping
Expertise: Blueprinting your entire Martech ecosystem to expose inefficiencies, integration gaps, and optimization opportunities.
Impact: A clear, strategic roadmap for refining your tech stack and maximizing ROI.
Dashboards & Reports for Ongoing Monitoring
Expertise: Automated health checks and alerts to maintain analytics performance.
Impact: Data quality stays strong, protecting your investment long-term.
Data Governance
Expertise: Frameworks for ownership, access, and security that balance control with usability.
Impact: Sustained data integrity while keeping insights accessible to decision-makers.
Maturity Assessment
Expertise: Evaluating analytics against industry benchmarks to reveal growth opportunities.
Impact: A clear path from basic reporting to predictive insights that fuel innovation.
Ensure every event, parameter, and report reflects the reality of your customer experience.
Creating Positive Outcomes that Matter
20%
Reduction in Data Errors
30%
Increase in Data Reliablity
10%
Increase in Accuracy of Strategic Decisions
WHAT CLIENTS EXPERIENCE
Kevin Ward
Technical Marketing Manager,
Analytics Implementation
F5
Featured Client Story
A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles.
How We Do It
Assess Data Integrity
We identify discrepancies and gaps in your analytics data collection, providing remedies to strengthen your data foundation.
Optimize Analytics Platform
We audit your analytics platform implementation to ensure it is best leveraged, maximizing its potential to deliver actionable insights that drive a positive return on investment.
Align Strategic Objectives
We audit your analytics strategy against business objectives, ensuring the data collected supports key decisions and drives measurable outcomes.
Helping Leaders Evolve
Experience the Power of BlastX
Whether you need a full-scale analytics overhaul or just want a fast, focused way to see what’s possible, we offer targeted audits, workshops, and strategic advisory. These compact services let you quickly engage with our expertise, solve immediate challenges, and experience the impact of better data.
Key Analytic Partnerships
We have more than 50 partnerships to help you put your CX strategy into action
25 Years of Mastery
Analytics Consultant Spotlight
Andreia Benites
Meet Andreia Benites, a dynamic force in the analytics world and a proud Brazilian now thriving in Northern California. As a certified Adobe Analytics Business Practitioner and Google Analytics strategist, she brings a wealth of knowledge to her role at BlastX Consulting. With over three years of experience, Andreia has been instrumental in crafting tagging strategies, conducting audits, configuring analytics tools, and delivering actionable insights across sectors like healthcare, government, education, and retail.
Her academic journey is equally impressive, holding a B.A. in English and Portuguese from Universidade Paulista in Brazil and a B.S. in Communication and Advertising from BYU-Idaho. She dove head first into programming, statistics, web development, business development, and analytics, showcasing her commitment to continuous learning.
Beyond the professional sphere, Andreia is a vibrant individual. She’s an energetic mother, with one of her sons emerging as a talented musician and budding rockstar.” To keep her mind and body in harmony, she embraces hiking and regular exercise, often exploring the scenic trails of Northern California.
Andreia’s passion for analytics and zest for life make her a standout professional and an inspiring individual.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
