Are You Stuck in a "So What" Analytics Loop?
Too much data, not enough insight. Most analytics explain the past—few predict what’s next or drive action.
Are your ready to change that?
Creating Insights From Data is a Constant Challenge
Customer analytics today often drown businesses in data but starve them of insights. Disconnected tools, siloed data, and surface-level reporting lead to reactive decisions and missed opportunities
Make Actionable Insights Your Secret Weapon
Turn data into a growth engine—connecting insights to action with strategies that predict, personalize, and drive real outcomes
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
Analytics & Insights Consulting: Expertise & Impact
We help you overcome analytics confusion to gain a competitive advantage, building a trusted data foundation that advances innovation and drives growth.
Stakeholder Interviews
Expertise: Conducting structured interviews and workshops to uncover key business questions, align KPIs, and spot high-value opportunities.
Impact: Creates alignment on analytics priorities and ensures investments focus on critical metrics.
Customer Journey & Persona Mapping
Expertise:  Crafting data-driven personas and mapping journeys to highlight key moments, behaviors, and data opportunities.
Impact: Captures the right data at critical moments, deepening customer understanding and insights.
MarTech Systems Mapping
Expertise: Visualizing MarTech ecosystems to assess data flows, integrations, and dependencies.
Impact:  Reveals system inefficiencies and optimization opportunities for your tech stack.
Data Quality Assurance
Expertise: Implementing rigorous protocols to validate data accuracy, completeness, and reliability.
Impact: Builds trust in data-driven decisions and reduces costly errors.
Dashboards & Reports for Ongoing Monitoring
Expertise: Setting up automated health checks and alerts for continuous data quality monitoring.
Impact: Safeguards analytics investments and ensures consistent performance over time.
Data Governance
Expertise: Designing frameworks for data ownership, access control, and documentation.
Impact:  Maintains data integrity while ensuring secure, accessible insights.
Analytics Maturity Assessment
Expertise: Benchmarking your analytics program against best practices to identify growth opportunities.
Impact: Provides a roadmap to evolve from basic reporting to predictive, innovation-driving insights.
Experience BlastX: We Do Consulting Differently
Your Experience With Us Matters
We’re committed to your success. Together, we’ll tackle your toughest analytics challenges and uncover meaningful insights that create superior customer experiences—because you’re the hero in this journey.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to help you achieve a measurable leap in analytics maturity, setting the stage for lasting business impact.
We Evolve Together, Creating Real Progress
Your growth fuels ours. As you elevate your analytics & insights game, we help you unlock new opportunities, stay ahead of expectations, and lead in analytics excellence.
Creating Positive Outcomes that Matter
20%
Increase in Conversion Rates
56%
Increase in Faster, More Effective Decision-Making
23X
More Likely to Acquire Customers
Analytics & Insights Consulting Client Story
A large healthcare client wanted to explore ways in which it could better engage with prospective customers. A core aspect of its engagement strategy was to encourage visitors to sign up to receive updates on insurance coverage options.
Helping Clients Evolve
25 Years of Mastery
Data Analytics Consultant Spotlight
Brad Millett
For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.
As the Director of Digital Analytics and Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, they are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.
On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.
There’s so much more we could share about Brad, but we’ve run out of space.
