Preparing for Cookie-Less World

Delivering the Personalized Experiences
your customers expect

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THE BLASTX SOLUTION

It’s time to rethink the structure for advertising, personalization, and digital experience optimization.
Build your foundation on first- and zero-party data.

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Balance Privacy
and Personalization
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Activate Data
to Drive Value
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Increase Customer
Trust
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Build Brand
Loyalty

Unify Your First-Party Data

Unified Data Fuels a Personalized Experience

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1

UNIFY YOUR DATA

Centralizing data across your organization enables digital experience optimization across all brand touchpoints. De-siloed first-party data is more accurate, provides valuable insights, and is essential for strengthening customer engagement.

2

INTEGRATE WITH YOUR ENVIRONMENT

Our flexible solution utilizes industry-leading partner technologies to seamlessly integrate with your current marketing technology stack, creating a single customer view for unique personalization opportunities.

3

KNOW YOUR CUSTOMERS

Go beyond first-party data to gain valuable insights into your customers’ future intent and preferences. BlastX will help you incorporate critical zero-party data collection into your personalization strategy.

  • Voice of Customer
  • Preference Quizzes
  • Loyalty Programs
  • Account Registration
4

DELIVER ON YOUR BRAND PROMISE

Deliver highly relevant ads and content to nurture your target audiences through the customer journey, ensuring optimal digital experiences that drive engagement and conversion.

Prepare to Personalize — And Win

By getting ahead of third-party cookie loss, you’ll be prepared to understand your customers, deliver experiences that help you stand out, and get ahead of your competition. BlastX is your solution to digital experience optimization and business transformation.

Related Resources

Insight Articles and Case Studies

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Want a Competitive Marketing Advantage? Shift Your Marketing Focus to Zero-Party Data

View Insights Article

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First-Party and Zero-Party Data Strategy for the Win

View Insights Article

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Google’s Third-Party Cookie Ban Delayed – What To Do Now?

View Insights Article

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Ready to Build Transformative Journeys?
Together, we'll unify your customer data, business intelligence, and marketing technology to create unrivaled digital experiences for your customers.

Let's Talk
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