Trent, Taylor Thayne, Cruz's Consulting Insights

Explore Trent Thayne, Taylor Cruz's valuable insights that are focused on supporting you to evolve your MarTech maturity and customer experience.

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Trent Thayne
Senior Consultant, Digital Analytics & Insights

With more than five years of industry experience, Trent has collaborated with high-profile clients such as Nasdaq, Healthcare.gov, and the NBA. He specializes in crafting data strategies that enhance customer experiences on clients’ websites, utilizing tools and tactics like data capture and activation strategies, A/B testing, site analysis, and customer experience optimization. His efforts aim to gather insights that drive meaningful improvements and measurable results for his clients.

In 2025, Trent was honored as an Adobe Analytics Rockstar, a prestigious recognition awarded to top analytics experts. He showcased his expertise at Adobe Summit 2025, sharing cutting-edge strategies to help brands transform data into business impact. Trent holds certifications in Adobe Analytics and Customer Journey Analytics.

Beyond his professional achievements, Trent is a dedicated family man who enjoys traveling with his wife. He’s an avid Denver Broncos fan, a March Madness bracket master, and an enthusiastic snowboarder. Trent’s passion for analytics and zest for life make him a standout professional and an inspiring individual.
Taylor Cruz
Senior Consultant, Digital Analytics & Insights

Taylor Cruz brings more than a decade of experience in digital analytics, having started her career by building the analytics practice from the ground up at the Connecticut branch of NIC Inc. Now a Senior Analytics Consultant at BlastX Consulting, Taylor helps organizations create clarity in the chaos by setting up clean, trustworthy analytics frameworks and ensuring the data tells the right story. Her expertise spans implementation, tracking, reporting, and turning data into decisions that fuel great digital experiences.

Taylor is known for balancing attention to detail with a big-picture mindset—ensuring that every tracking decision ladders up to meaningful customer and business outcomes. She is deeply passionate about fostering a data-driven culture that prioritizes the end user and recognizes that real impact comes not just from collecting data, but from using it effectively.

Her certifications include Adobe Analytics, Adobe Customer Journey Analytics (CJA), Quantum Metric, and Google Analytics 4 (GA4). She was a featured speaker at Measure Summit 2024, where she spoke on navigating industry shifts in digital analytics. She has authored more than a dozen thought leadership pieces on subjects including dashboard design, GA4 strategies, personalization, AI in marketing, and the evolving role of analytics in both the private and public sectors.

Outside of her professional life, Taylor enjoys working out and hiking, spending time with her husband and two children, and winding down with a gripping mystery mini-series.