Data accuracy is too important to leave to chance. Server-side tracking gives you greater control over data capture, improves accuracy, and powers more reliable personalization, measurement, and activation across your customer journeys.
The Challenge
Limited tracking capabilities, inaccurate data, difficulty measuring ROI
Experience BlastX
Collect data from a website in a secure manner while improving data collection and enabling event enrichment
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you shift from fragile client-side setups to stable server-side tracking—capturing clean, reliable data that fuels better decisions and experiences.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to deliver tracking solutions that improve data integrity, strengthen measurement, and power personalization that drives measurable business outcomes.
Partnerships Are Forged
Moving to server-side tracking requires collaboration across teams and platforms. We work alongside you to design, implement, and optimize solutions that fit your business and tech stack.
Expertise, Trust, and Tenacity Work in Concert
You expect tracking and activation expertise. We bring that—plus the experience to navigate complex technical environments, solve integration challenges, and stay engaged as needs evolve.
We Evolve Together, Creating Real Progress
As regulations shift and platforms change, we continue refining your server-side solutions—helping you maintain data accuracy, performance, and compliance as your business grows.
Server-Side Tracking & Activation Expertise & Impact
BlastX Consulting expertise helps you build a server-side tracking infrastructure that ensures data integrity, enhances security, and powers real-time personalization—so you can optimize customer experiences without compromise.
Secure Data Collection
Expertise:Â Implementing server-side tracking solutions to collect first-party data while ensuring compliance with privacy regulations.
Impact:Â Protects customer trust and aligns your data strategy with global compliance standards like GDPR and CCPA.
Event Enrichment
Expertise:Â Enhancing raw data streams with contextual details to provide deeper, more actionable insights.
Impact:Â Powers smarter segmentation, improves personalization, and drives stronger engagement across marketing campaigns.
Data Accuracy Optimization
Expertise:Â Minimizing reliance on browser-based tracking to bypass ad blockers, cookie restrictions, and tracking inconsistencies.
Impact:Â Delivers precise, reliable data for better attribution modeling and customer journey optimization.
Real-time Personalization
Expertise:Â Activating enriched customer data to deliver dynamic, in-the-moment digital experiences.
Impact:Â Increases conversion rates and customer satisfaction by making interactions more relevant and timely.
Tracking ROI Measurement
Expertise:Â Implementing robust analytics frameworks that use server-side data to measure campaign and journey performance.
Impact:Â Helps teams make data-backed decisions that improve marketing effectiveness and maximize return on investment.
Creating Positive Outcomes that Matter
20%
Increase in Data Accuracy
15%
Increase in Marketing ROI
15%
Increase in Personalized Experiences
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Featured Clients Story
A multi-brand news organization distributes their content across multiple platforms including websites, iOS apps, Android apps, Google Accelerated Mobile Pages (AMP), and Facebook Instant Articles. Their data was captured in Adobe Analytics across dozens of report suites. All of the brands and platforms have the same general structure and content types but weren’t always being tracked in Adobe in a consistent way.
How we do it
Tracking Implementation
We implement server-side tracking solutions (e.g., Google Tag Manager Server-Side.)
Data Collection
We establish a process that collects and stores all relevant data points.
Data Activation
We activate data for personalization, retargeting, and other marketing initiatives.
Helping Leaders Evolve
Experience the Power of BlastX
Whether you need a full server-side transformation or a quick tracking optimization, our workshops, audits, and advisory services provide a fast, effective way to elevate your data accuracy, improve personalization, and future-proof your measurement strategy.
Key Partnerships
We have more than 50 partnerships to help you put your server side tracking strategy into action
25 Years of Mastery
Analytics & MarTech Consultant Spotlight
Brent Scheffer
With over 25 years of experience in business intelligence and analytics, Brent Scheffer is a seasoned Analytics Technologist who has delivered impactful solutions to Fortune 1000 companies across a range of industries. At BlastX Consulting, he specializes in implementing and optimizing complex analytic systems that help businesses uncover insights, improve performance, and drive strategic outcomes.
Brent is highly skilled in a suite of leading technologies, including Adobe Analytics, Google Analytics, and Tealium. His hands-on expertise enables him to design tailored, end-to-end solutions that turn data into a competitive advantage.
Residing in the Pacific Northwest, Brent is as passionate about problem-solving as he is about his hobbies. Whether he’s rolling on the mat in jiu jitsu, fine-tuning a project with his 3D printer, or hanging out with his dog Loki, Brent thrives on variety, challenge, and creativity—both in his work and his life. His blend of technical mastery and personal energy makes him a trusted advisor to clients and a vital member of the BlastX Consulting team.
MarTech Consulting Services
Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Beyond server-side tracking, our consulting services are built to help you ensure superior digital experiences become normal operating procedure.
