Create seamless customer experiences across your digital channels. We help you unify data, streamline MarTech, and implement connected journeys that reduce friction, strengthen engagement, and deliver business impact.
Getting MarTech to Work Right is a Constant Challenge
Without a cohesive MarTech strategy, delivering personalized, seamless experiences becomes nearly impossible.
Great Customer Journey Experience Starts Here
Develop a data-driven roadmap to optimize your MarTech stack, revealing customer interactions with your website, brand, and campaigns across every stage of the buyer journey.
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you bring customer journey designs to life—integrating data, platforms, and experiences to create seamless connections across every digital channel.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to implement solutions that simplify complexity, improve engagement, and deliver measurable business outcomes through fully connected customer journeys.
Partnerships Are Forged
Successful implementation requires alignment across teams, technologies, and processes. We work alongside you to integrate platforms, streamline workflows, and ensure your digital experiences perform as designed.
Expertise, Trust, and Tenacity Work in Concert
You expect implementation expertise. We bring that—plus the experience to navigate technical complexity, solve integration challenges, and stay engaged from launch through optimization.
We Evolve Together, Creating Real Progress
As your customer journeys expand and evolve, we continue optimizing your digital ecosystem—ensuring every channel stays connected, scalable, and ready for what’s next.
Web & Customer Journey Implementation Expertise & Impact
Our consulting expertise helps turn disconnected MarTech chaos into a seamless, data-powered engine—unifying customer journeys, unlocking real-time insights, and delivering personalization at scale.
Customer Journey Optimization
Expertise: Crafting end-to-end frameworks powered by advanced analytics and cloud solutions.
Impact: Delivering personalized, seamless experiences that drive engagement, retention, and conversions.
MarTech Stack Integration
Expertise: Aligning and integrating tools for seamless data flow and actionable insights.
Impact: Creating a unified ecosystem that boosts efficiency, reduces redundancies, and maximizes ROI.
Personalization at Scale
Expertise: Using AI and customer data to deliver hyper-relevant messaging at every touchpoint.
Impact: Enhancing satisfaction, loyalty, and lifetime value through tailored interactions.
Advanced Data Engineering
Expertise: Building cloud infrastructures for real-time data collection, processing, and activation.
Impact: Ensuring data accuracy and readiness to drive actionable insights.
Performance Analytics & Insights
Expertise: Developing dashboards to measure behavior, campaign performance, and journey success.
Impact: Empowering data-driven decisions to optimize engagement and marketing outcomes.
Align your MarTech stack and architect measurable customer journeys.
Creating Positive Outcomes that Matter
91%
Increase in Year-Over-Year Retention
250%
More Likely to Engage with Your Brand
10%
More Likely to Become a Paying Customer
Featured Client Story
A popular automotive brand partnered with BlastX to personalize the digital customer experience and make it easier for returning visitors to pick up where they left off.
How We Do It
User Experience (UX) Research
Understand user needs and pain points through surveys, user testing, and analytics.
Personalization & Testing Strategy
Develop strategies to personalize and test the user experience across touchpoints.
Implementation & Integration
Integrate the customer journey with relevant Martech tools for personalization and measurement.
Helping Leaders Evolve
Experience the Power of BlastX
BlastX Consulting is ready to architect full-scale web and customer journey implementations, or you can experience our impact through a focused audit, workshop, or strategic advisory—pinpointing gaps, optimizing touchpoints, and proving the power of seamless, data-driven experiences.
Key Partnerships
Leveraging our partnerships with leaders like Adobe, we apply the right marketing technologies to transform customer data into great customer experiences and lasting business impact
25 Years of Mastery
Customer Journey Consultant Spotlight
Kristi Olson
Kristi Olson is a seasoned CX and UX Research consultant with over two decades of experience in digital customer experience, Voice of Customer (VoC), and digital analytics. She specializes in designing and delivering enterprise programs that blend qualitative insights with quantitative data—turning research into real impact. As a trusted consultant, she not only drives measurable results but also mentors teams, helping them evolve beyond pure analytics to a deeper understanding of customer behavior.
Kristi is a Qualtrics XM-certified professional and holds eight additional certifications across UX, process, and marketing technology disciplines.
Living in Colorado, Kristi is an outdoor enthusiast who finds energy and inspiration in nature. Whether hiking through the Rockies, spotting wildlife, or exploring new trails with her dog, Maverick, she brings the same curiosity and passion to both her work and her adventures.
MarTech Consulting Services
Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Beyond our web and customer journey implementation consulting, the breadth of our MarTech consulting services are built to help you ensure superior digital experiences become normal operating procedure.
