MARTECH CONSULTING

Web Customer Journey Implementation

Create seamless customer experiences across your digital channels. We help you unify data, streamline MarTech, and implement connected journeys that reduce friction, strengthen engagement, and deliver business impact.

Home » Amplify CX Consulting » MarTech Consulting » Web & Customer Journey Implementation
web-and-customer-journey-implementation-challenge

Getting MarTech to Work Right is a Constant Challenge

Without a cohesive MarTech strategy, delivering personalized, seamless experiences becomes nearly impossible.

Great Customer Journey Experience Starts Here

Develop a data-driven roadmap to optimize your MarTech stack, revealing customer interactions with your website, brand, and campaigns across every stage of the buyer journey.

web-and-customer-journey-implementation-solution

Experience a Different Kind of Consultancy

goals icon
Your Experience with Us Matters

You’re the hero of this story. We help you bring customer journey designs to life—integrating data, platforms, and experiences to create seamless connections across every digital channel.

impact measure success icon
Impact Is Our Measure of Success

Our ‘Make Your Mark’ purpose drives us to implement solutions that simplify complexity, improve engagement, and deliver measurable business outcomes through fully connected customer journeys.

partnership icon
Partnerships Are Forged

Successful implementation requires alignment across teams, technologies, and processes. We work alongside you to integrate platforms, streamline workflows, and ensure your digital experiences perform as designed.

expertise icon
Expertise, Trust, and Tenacity Work in Concert

You expect implementation expertise. We bring that—plus the experience to navigate technical complexity, solve integration challenges, and stay engaged from launch through optimization.

evolve together creating real progress icon
We Evolve Together, Creating Real Progress

As your customer journeys expand and evolve, we continue optimizing your digital ecosystem—ensuring every channel stays connected, scalable, and ready for what’s next.

Web & Customer Journey Implementation Expertise & Impact

Our consulting expertise helps turn disconnected MarTech chaos into a seamless, data-powered engine—unifying customer journeys, unlocking real-time insights, and delivering personalization at scale.

customer journey icon

Customer Journey Optimization

Expertise: Crafting end-to-end frameworks powered by advanced analytics and cloud solutions.

Impact: Delivering personalized, seamless experiences that drive engagement, retention, and conversions.

martech stack integration

MarTech Stack Integration

Expertise: Aligning and integrating tools for seamless data flow and actionable insights.

Impact: Creating a unified ecosystem that boosts efficiency, reduces redundancies, and maximizes ROI.

Data Tracking & Monitoring Icon

Personalization at Scale

Expertise: Using AI and customer data to deliver hyper-relevant messaging at every touchpoint.

Impact: Enhancing satisfaction, loyalty, and lifetime value through tailored interactions.

advanced data engineering

Advanced Data Engineering

Expertise: Building cloud infrastructures for real-time data collection, processing, and activation.

Impact: Ensuring data accuracy and readiness to drive actionable insights.

performance analytics insights icon

Performance Analytics & Insights

Expertise: Developing dashboards to measure behavior, campaign performance, and journey success.

Impact: Empowering data-driven decisions to optimize engagement and marketing outcomes.

Creating Positive Outcomes that Matter

91%

Increase in Year-Over-Year Retention

250%

More Likely to Engage with Your Brand

10%

More Likely to Become a Paying Customer

blastx_quote_icon

We will take your recommendations 100%—you guys are the experts. I have to tell you we all looked at your personas and thought ‘Oh gosh, they got us, they really got us. Perfect job, no question!’

ncfmc-logo_white

Vehicle-Brand-1200x1200

A popular automotive brand partnered with BlastX to personalize the digital customer experience and make it easier for returning visitors to pick up where they left off.

How We Do It

User Experience (UX) Research

Understand user needs and pain points through surveys, user testing, and analytics.

Personalization & Testing Strategy

Develop strategies to personalize and test the user experience across touchpoints.

Implementation & Integration

Integrate the customer journey with relevant Martech tools for personalization and measurement.

Helping Leaders Evolve

Experience the Power of BlastX

BlastX Consulting is ready to architect full-scale web and customer journey implementations, or you can experience our impact through a focused audit, workshop, or strategic advisory—pinpointing gaps, optimizing touchpoints, and proving the power of seamless, data-driven experiences.

design thinking workshops
Ideation Workshops

Align teams, uncover gaps, and spark solutions to optimize web and customer journey implementation.

audit
Audits

Evaluate your MarTech and customer journey implementation to identify gaps, streamline touchpoints, and optimize performance.

advisory services
Advisory Services

Get expert guidance to refine your MarTech strategy, unify customer data, and optimize journey execution.

Key Partnerships

Leveraging our partnerships with leaders like Adobe, we apply the right marketing technologies to transform customer data into great customer experiences and lasting business impact

Gaea Connary
25 Years of Mastery

Customer Journey Consultant Spotlight

Gaea Connary

With over 15 years of experience in marketing operations and MarTech strategy, Gaea Connary is passionate about helping businesses optimize their digital customer experiences through data-driven insights and innovative technology solutions. As a seasoned marketing technology leader, LUMA Institute Certified Practitioner, and Professional Scrum Master (PSM I), she excels in bridging the gap between strategy and execution, guiding teams to maximize the value of their MarTech investments.

Before joining BlastX Consulting as Senior Manager of MarTech Engineering & Innovation, Gaea held leadership roles at BDO Digital and DemandGen, where she led cross-functional teams in implementing agile marketing practices, optimizing lead management programs and account-based marketing strategies, and architecting marketing technology ecosystems for enterprise clients.

Based in Austin, Texas, Gaea is a voracious reader, an avid seamstress, and a former Texas BMX racing champ. She has a knack for figuring out how things work—one of the rare few who actually reads the manual. When she’s not mentoring teams or refining marketing strategies, she’s navigating the challenges of parenting a high schooler.

Experience BlastX and become acampaign commander.conversion catalyst.digital disrupter.customer magnet.journey genius.

MarTech Consulting Services

Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Beyond our web and customer journey implementation consulting, the breadth of our MarTech consulting services are built to help you ensure superior digital experiences become normal operating procedure.

web and customer journey analytics implementation icon

Web & Customer Journey Implementation

marketing technology strategy icon

MarTech Platform
Consulting

server-side event tracking & activation icon

Server-Side Tracking
& Activation

MarTech Value & Value Case Icon

MarTech Audit &
Rationalization

data engineering and architecture icon

CDP
Consulting