MARTECH CONSULTING

Web Customer Journey Implementation

Create seamless customer experiences across your digital channels

Experience the benefits of Cloud-based MarTech solutions working for you rather than against you—unify your customer data, streamline every touchpoint of the customer journey, and see the impact it has on your business.

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Without a cohesive MarTech strategy, delivering personalized, seamless experiences becomes nearly impossible.

Develop a data-driven roadmap to optimize your MarTech stack, revealing customer interactions with your website, brand, and campaigns across every stage of the buyer journey.

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Experience a Different Kind of Consultancy

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Your Experience with Us Matters

You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.

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Impact Is Our Measure of Success

Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.

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Partnerships Are Forged

You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.

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Expertise, Trust, and Tenacity Work in Concert

You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.

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We Evolve Together, Creating Real Progress

Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.

Web & Customer Journey Implementation Expertise & Impact

Our consulting expertise helps turn disconnected Martech chaos into a seamless, data-powered engine—unifying customer journeys, unlocking real-time insights, and delivering personalization at scale.

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Customer Journey Optimization

Expertise: Crafting end-to-end frameworks powered by advanced analytics and cloud solutions.

Impact: Delivering personalized, seamless experiences that drive engagement, retention, and conversions.

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MarTech Stack Integration

Expertise: Aligning and integrating tools for seamless data flow and actionable insights.

Impact: Creating a unified ecosystem that boosts efficiency, reduces redundancies, and maximizes ROI.

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Personalization at Scale

Expertise: Using AI and customer data to deliver hyper-relevant messaging at every touchpoint.

Impact: Enhancing satisfaction, loyalty, and lifetime value through tailored interactions.

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Advanced Data Engineering

Expertise: Building cloud infrastructures for real-time data collection, processing, and activation.

Impact: Ensuring data accuracy and readiness to drive actionable insights.

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Performance Analytics & Insights

Expertise: Developing dashboards to measure behavior, campaign performance, and journey success.

Impact: Empowering data-driven decisions to optimize engagement and marketing outcomes.

Creating Positive Outcomes that Matter

91%

Increase in Year-Over-Year Retention

250%

More Likely to Engage with Your Brand

10%

More Likely to Become a Paying Customer

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We will take your recommendations 100%—you guys are the experts. I have to tell you we all looked at your personas and thought ‘Oh gosh, they got us, they really got us. Perfect job, no question!’

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254% Boost in Homepage Engagement for Returning Users

A popular automotive brand partnered with BlastX to personalize the digital customer experience and make it easier for returning visitors to pick up where they left off.

How We Do It

User Experience (UX) Research

Understand user needs and pain points through surveys, user testing, and analytics.

Personalization & Testing Strategy

Develop strategies to personalize and test the user experience across touchpoints.

Implementation & Integration

Integrate the customer journey with relevant Martech tools for personalization and measurement.

Helping Clients Evolve

Experience the power of BlastX

BlastX Consulting is ready to architect full-scale web and customer journey implementations, or you can experience our impact through a focused audit, workshop, or strategic advisory—pinpointing gaps, optimizing touchpoints, and proving the power of seamless, data-driven experiences.

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Ideation Workshops

Align teams, uncover gaps, and spark solutions to optimize web and customer journey implementation.

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Audits

Evaluate your MarTech and customer journey implementation to identify gaps, streamline touchpoints, and optimize performance.

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Advisory Services

Get expert guidance to refine your MarTech strategy, unify customer data, and optimize journey execution.

We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact

Gaea Connary

Customer Journey Consultant Spotlight

Gaea Connary

With over 15 years of experience in marketing operations and MarTech strategy, Gaea Connary is passionate about helping businesses optimize their digital customer experiences through data-driven insights and innovative technology solutions. As a seasoned marketing technology leader, LUMA Institute Certified Practitioner, and Professional Scrum Master (PSM I), she excels in bridging the gap between strategy and execution, guiding teams to maximize the value of their MarTech investments.

Before joining BlastX Consulting as Senior Manager of MarTech Engineering & Innovation, Gaea held leadership roles at BDO Digital and DemandGen, where she led cross-functional teams in implementing agile marketing practices, optimizing lead management programs and account-based marketing strategies, and architecting marketing technology ecosystems for enterprise clients.

Based in Austin, Texas, Gaea is a voracious reader, an avid seamstress, and a former Texas BMX racing champ. She has a knack for figuring out how things work—one of the rare few who actually reads the manual. When she’s not mentoring teams or refining marketing strategies, she’s navigating the challenges of parenting a high schooler.

Experience BlastX and become acampaign commander.conversion catalyst.digital disrupter.customer magnet.journey genius.

MarTech Consulting Services

Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Our consulting services are built to help you ensure superior digital experiences become normal operating procedure.

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Web & Customer Journey Implementation

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MarTech Platform
Consulting

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Server-Side Tracking
& Activation

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MarTech Audit &
Rationalization

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CDP
Consulting