It’s time your CDP worked smarter, not harder—because your customer data isn’t just for storage. It’s a goldmine for real-time insights, hyper-personalization, and measurable business impact. Ready to unlock it?
The Challenge
Fragmented data, inefficient data collection, and difficulty activating data
Experience BlastX
Become a more data-centric company with a CDP Strategy that drives value with consistent customer data across your tech stack
CDP Consulting Expertise & Impact
BlastX Consulting expertise turns your customer data platform (CDP) from a static database into a powerful engine for customer insights and engagement. We unify, activate, and optimize customer data to enable seamless, personalized experiences that drive real business impact.
CDP Strategy Development
Expertise:Â Crafting a tailored CDP strategy that unifies, organizes, and optimizes customer data for actionable insights.
Impact:Â Creates a single, reliable customer view that powers engagement, personalization, and retention.
Data Integration & Unification
Expertise: Consolidating fragmented data from multiple sources into a single source of truth within your customer data platform (CDP).
Impact:Â Eliminates data silos, enabling better cross-team collaboration and more seamless customer experiences.
Personalization Enablement
Expertise:Â Using real-time customer profiles to deliver hyper-relevant, tailored experiences at scale.
Impact:Â Increases customer loyalty, engagement, and revenue through precise, data-driven personalization.
CDP Implementation & Optimization
Expertise: Ensuring seamless integration of a new or existing cutomer data platform (CDP) with your MarTech stack and business processes.
Impact:Â Maximizes efficiency, improves data accessibility, and enables marketing teams to work smarter, not harder.
Data Activation & Campaign Targeting
Expertise:Â Developing workflows that turn customer data into marketing action through targeted campaigns and journey optimization.
Impact:Â Enhances marketing performance, increases ROI, and delivers more effective customer outreach.
Experience a Different Kind of Consultancy
Your Experience with Us Matters
Implementing or optimizing a CDP can be overwhelming. We simplify the process, meet you where you are, and stay hands-on through every phase—from data discovery to activation and governance. Your organization’s unique needs drive our approach. This is your success story—we’re here to help you write it.
Impact Is Our Measure of Success
Every CDP engagement should deliver measurable value. For us, success means seeing unified data turn into actionable insights, improved personalization, operational efficiencies, and customer experiences that move the needle. If it doesn’t unlock value, we’re not done yet.
Partnerships Are Forged
You need a partner who understands that CDP work isn’t just technical—it’s organizational. We collaborate across teams, break down silos, and stay accountable at every turn. From navigating vendor selection to scaling adoption, we carry the load with you. That’s how real partnerships work.
Expertise, Trust, and Tenacity Work in Concert
You expect CDP expertise. What’s harder to find is a partner who knows the pitfalls, works through complexity, and stays steady when challenges hit. We’ve guided enterprise clients through CDP strategy, implementation, and optimization for years—earning trust by rolling up our sleeves and delivering.
We Evolve Together, Creating Real Progress
Customer data platforms aren’t static—and neither are we. As your needs grow, regulations shift, and technology advances, we adapt with you. Together, we’ll keep evolving your CDP capabilities to support smarter decisions, stronger customer connections, and long-term growth.
Creating CDP Outcomes that Matter
20%
Increase in Data Quality
25%
Enhanced Personalization
10%
Increased Customer Lifetime Value
WHAT CLIENTS EXPERIENCE
Mark Stern
Director of Business Intelligence & Analytics
Ladbrokes Coral
A long-tenured renowned federal healthcare agency client was at a crossroads. Google Analytics was changing its platform focus and functionality and could no longer support the needs and demands of the agency’s leadership and CX objectives.
Helping Leaders Evolve
Experience the Power of BlastX
Whether you’re launching a new customer data platform or optimizing an existing CDP, our audits, workshops, and advisory services ensure your platform is delivering value. We help you unify your data, activate insights, and create meaningful, personalized customer experiences—without the headaches.
CDP & MARTECH Partnerships
Our partnerships ensure the right CDP and MarTech are optimally implemented to create actionable insights that deliver value and impact
Unlock the full potential of your customer data by orchestrating cross-channel experiences through robust audience activation, built on a strategic roadmap.
- Discovery and strategy alignment
- Use case development
- CDP roadmap creation
- MarTech integration
- Data orchestration and ETL
- Audience development
- Change management and training
- Data governance
- Managed services
- Customer journey mapping
25 Years of Mastery
CDP Consulting Spotlight
Richard Morrow
Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.
His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.
Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.
Go Beyond CDP with MarTech Consulting Services
Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Beyond CDP consulting, our breadth of MarTech consulting services are built to help you ensure superior digital experiences become normal operating procedure.
