Is MarTech madness keeping you from maximizing ROI? Your MarTech should be an asset, not an obstacle. We optimize, integrate, and streamline your stack to reduce complexity and deliver real value.
The Challenge
Overlapping MarTech tools, wasted spend, and inefficient data usage
Experience BlastX
Feeling the confidence of knowing your MarTech tools and systems are optimized, cost-effective, and aligned with your business goals
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you bring order to your MarTech stack—evaluating platforms, identifying redundancies, and creating a streamlined ecosystem that supports your goals.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to simplify your technology landscape—freeing up budget, improving efficiency, and delivering measurable value from your MarTech investments.
Partnerships Are Forged
MarTech rationalization requires collaboration across teams and vendors. We work alongside you to align business priorities, assess capabilities, and ensure every tool delivers real value.
Expertise, Trust, and Tenacity Work in Concert
You expect MarTech expertise. We bring that—plus the experience to navigate vendor complexity, resolve integration challenges, and stay engaged as your stack evolves.
We Evolve Together, Creating Real Progress
As your business needs change, we continue optimizing your stack—keeping your MarTech aligned, efficient, and ready to scale with your growth.
MarTech Audit & Rationalization Expertise & Impact
BlastX Consulting expertise eliminates MarTech waste, ensuring every tool in your stack drives value, efficiency, and smarter customer experiences.
MarTech Tool Rationalization & Selection
Expertise:Â Identifying the best mix of Martech tools to remove redundancies and enhance customer experiences.
Impact:Â Ensures every tool is necessary, valuable, and aligned with business objectives.
MarTech Stack Assessment
Expertise:Â Auditing your current platforms to pinpoint inefficiencies, outdated tools, and underutilized capabilities.
Impact:Â Cuts bloat, improves efficiency, and ensures teams are working with the best technology.
MarTech Cost Optimization
Expertise:Â Detecting hidden costs and reallocating spend toward high-impact tools and strategies.
Impact:Â Reduces waste and maximizes the ROI of your MarTech investments.
System Integration & Alignment
Expertise:Â Connecting Martech platforms to enable seamless data flow and unified customer experiences.
Impact:Â Eliminates silos, improves efficiency, and unlocks the full potential of your stack.
MarTech Performance Measurement Framework
Expertise:Â Defining KPIs and analytics frameworks to track MarTech effectiveness.
Impact:Â Enables continuous improvement and data-driven decision-making.
Creating Positive Outcomes that Matter
20%
Reduction Marketing Spend
54%
Data Quality Improvement
53%
Higher Marketing ROI
Â
Featured Clients Story
Personalized recommendations across the digital experience resulted in more than 5x ROI, highlighting the value of a focused MarTech stack.
Helping Leaders Evolve
Experience the Power of BlastX
Whether you need a full MarTech stack overhaul or just want to optimize what you already have, our MarTech audits, workshops, and advisory services help you eliminate inefficiencies, improve integration, and drive smarter marketing performance.
Key Partnerships
More than 50 partnerships to help you put your MarTech and CX strategy into action to create great experiences and drive lasting impact
25 Years of Mastery
MarTech Consultant Spotlight
Richard Morrow
Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.
His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.
Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.
MarTech Consulting Services
Your MarTech stack is too important and too expensive to set it and hope everything works in concert. Beyond our MarTech audit and rationalization services, our MarTech consulting services are built to help you unlock value and ensure superior digital experiences become normal operating procedure.
