Is MarTech Madness Keeping You From Maximizing ROI?
Your MarTech stack should be an asset, not an obstacle. To do this you need to optimize, integrate, and streamline your tools for efficiency, savings, and impact.
The Challenge
Overlapping tools, wasted spend, and inefficient data usage
Experience BlastX
Feeling the confidence of knowing your tools and systems are optimized, cost-effective, and aligned with your business goals
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
MarTech Audit & Rationalization Expertise & Impact
BlastX Consulting expertise eliminates MarTech waste, ensuring every tool in your stack drives value, efficiency, and smarter customer experiences.
Tool Rationalization & Selection
Expertise: Identifying the best mix of Martech tools to remove redundancies and enhance customer experiences.
Impact: Ensures every tool is necessary, valuable, and aligned with business objectives.
MarTech Stack Assessment
Expertise: Auditing your current platforms to pinpoint inefficiencies, outdated tools, and underutilized capabilities.
Impact: Cuts bloat, improves efficiency, and ensures teams are working with the best technology.
Cost Optimization
Expertise: Detecting hidden costs and reallocating spend toward high-impact tools and strategies.
Impact: Reduces waste and maximizes the ROI of your MarTech investments.
System Integration & Alignment
Expertise: Connecting Martech platforms to enable seamless data flow and unified customer experiences.
Impact: Eliminates silos, improves efficiency, and unlocks the full potential of your stack.
Performance Measurement Framework
Expertise: Defining KPIs and analytics frameworks to track MarTech effectiveness.
Impact: Enables continuous improvement and data-driven decision-making.
Creating Positive Outcomes that Matter
20%
Reduction Marketing Spend
54%
Data Quality Improvement
53%
Higher Marketing ROI
Featured Clients Story
Personalized recommendations across the digital experience resulted in more than 5x ROI, highlighting the value of a focused MarTech stack.
How We Do It
Analytic Strategy Development
We apply our 25 years of analytics mastery to guide you to the right analytics strategies across your organization.
Analytics Audit and Advisory Services
We assess and recommend the perfect mix of analytics capabilities and technologies to optimize your customer analytics environment.
Analytics Technology Implementation & Training
We implement the right set of analytics tools and features and teach your teams how to leverage them for maximum benefit and decision impact.
Helping Clients Evolve
Experience the power of BlastX
Whether you need a full MarTech stack overhaul or just want to optimize what you already have, our audits, workshops, and advisory services help you eliminate inefficiencies, improve integration, and drive smarter marketing performance.
Key Partnerships
We have more than 50 partnerships to help you put your CX strategy into action
25 Years of Mastery
MarTech Consulting Spotlight
Richard Morrow
Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.
His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.
Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.
MarTech Consulting Services
Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Our consulting services are built to help you ensure superior digital experiences become normal operating procedure.
