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How AI and Adobe Journey Optimizer are Reshaping Personalized Customer Journeys

Adobe Journey Optimizer is Reshaping Personalized Customer Journeys with AI

From Static Workflows to Adaptive Engagement, AI is Raising the Bar Customer journeys used to run on simple rules, like sending a follow-up email 24 hours after a cart is abandoned. That era is over. Today’s customers expect more than a response; they expect recognition. They want interactions that are timely, relevant, and attuned to their needs, no matter the ...

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