As Chief AI Officer at BlastX Consulting, Joe leads the firm’s AI strategy, from agentic workflows that accelerate delivery to AI-powered client solutions that drive measurable Return on Experience. With certified expertise across the Adobe Experience Cloud, including Adobe Customer Journey Analytics (CJA) and Adobe Target, and 20+ years of hands-on technical experience, he bridges the gap between technical complexity and business impact, helping organizations deploy solutions that amplify the customer experience. Joe operationalizes AI across BlastX and consults with clients to compress the path from insight to action, building cultures where data leads to trust and action.
Outside of work, Joe enjoys traveling the globe with his lovely wife and has three kids. He is a follower of all things technology and enjoys a nice glass of wine.
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