It's Time Your CDP Worked Smarter, Not Harder
Your customer data isn’t just for storage—it’s a goldmine for real-time insights, hyper-personalization, and measurable business impact. Are you ready to go there?
The Challenge
Fragmented data, inefficient data collection, and difficulty activating data
Experience BlastX
Become a more data-centric company with a CDP Strategy that drives value with consistent customer data across your tech stack
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
CDP Consulting Expertise & Impact
BlastX Consulting expertise turns your CDP from a static database into a powerful engine for customer insights and engagement. We unify, activate, and optimize customer data to enable seamless, personalized experiences that drive real business impact.
CDP Strategy Development
Expertise: Crafting a tailored CDP strategy that unifies, organizes, and optimizes customer data for actionable insights.
Impact: Creates a single, reliable customer view that powers engagement, personalization, and retention.
Data Integration & Unification
Expertise: Consolidating fragmented data from multiple sources into a single source of truth within your CDP.
Impact: Eliminates data silos, enabling better cross-team collaboration and more seamless customer experiences.
Personalization Enablement
Expertise: Using real-time customer profiles to deliver hyper-relevant, tailored experiences at scale.
Impact: Increases customer loyalty, engagement, and revenue through precise, data-driven personalization.
CDP Implementation & Optimization
Expertise: Ensuring seamless integration of a new or existing CDP with your MarTech stack and business processes.
Impact: Maximizes efficiency, improves data accessibility, and enables marketing teams to work smarter, not harder.
Data Activation & Campaign Targeting
Expertise: Developing workflows that turn customer data into marketing action through targeted campaigns and journey optimization.
Impact: Enhances marketing performance, increases ROI, and delivers more effective customer outreach.
Creating Positive Outcomes that Matter
20%
Increase in Data Quality
25%
Enhanced Personalization
10%
Increased Customer Lifetime Value
WHAT CLIENTS EXPERIENCE
Mark Stern
Director of Business Intelligence & Analytics
Ladbrokes Coral
Featured Clients Story
A long-tenured renowned federal healthcare agency client was at a crossroads. Google Analytics was changing its platform focus and functionality and could no longer support the needs and demands of the agency’s leadership and CX objectives.
How We Do It
Data Assessment & Integration
Evaluate current data sources and identify gaps then integrate data from various sources into a unified view.
Data Governance
Establish data governance policies and procedures.
Data Activation
Develop strategies to activate data for personalization and marketing campaigns.
Helping Clients Evolve
Experience the power of BlastX
Whether you’re launching a new CDP or optimizing an existing one, our audits, workshops, and advisory services ensure your platform is delivering value. We help you unify your data, activate insights, and create meaningful, personalized customer experiences—without the headaches.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
CDP Consulting Spotlight
Richard Morrow
Richard Morrow’s career path has had as many twists, turns, and steep climbs as the streets of San Francisco. Starting with a foundation in classic advertising design, he quickly moved beyond opinion-based creative work, gravitating toward the logical and strategic side of advertising. As MarTech gained traction in the early 2000s, Richard pivoted into digital technology projects, and transitioned to an agency role, embracing his role as a consultant and deepening his technical and digital marketing acumen.
His journey took him to Tealium, where he joined a scrappy team of three and helped scale it into a billion-dollar unicorn. As the leader of a 19-person team, he supported 800 customers, driving impact at an enterprise level. Now at BlastX Consulting, Richard applies his extensive experience to helping brands harness the power of customer data, personalization, and MarTech strategy.
Outside of work, Richard embraces hands-on craftsmanship. When he’s not tackling furniture-making projects or perfecting his grilling techniques (a true Ron Swanson in spirit), he’s getting walked by his 120-pound mastiff through the streets of San Diego. He and his wife enjoy the coastal lifestyle, though his passion for logical thinking, structured solutions, and great barbecue keeps him firmly grounded in both work and play.
MarTech Consulting Services
Your MarTech stack is too important and is too expensive to just set it and hope everything works in concert. Our consulting services are built to help you ensure superior digital experiences become normal operating procedure.
