Do you really know your customers’ experience? Customer journey analytics connects fragmented interactions into clear insights—enabling better experiences, smarter decisions, and stronger results.
The Challenge
Siloed data prevents a full view of the customer journey, leading to missed insights and inconsistent experiences
Experience BlastX
Unified data delivers actionable insights that lead to optimization of the entire customer journey
Customer Journey Analytics Consulting Expertise & Impact
Our expertise helps you decode customer journeys—creating a clear picture, cutting through the noise, and turning insights into unstoppable momentum.
Workshops and Stakeholder Alignment
Expertise: Human-centered design workshops that transform siloed perspectives into a unified customer journey vision.
Impact: Teams shift from disconnected efforts to coordinated action—driving measurable business growth.
MarTech Systems Mapping
Expertise: Blueprinting your Martech ecosystem to expose integration gaps, inefficiencies, and optimization opportunities.
Impact: Creates a streamlined tech stack that enables cross-functional collaboration and data-driven decision-making.
Customer Journey Mapping
Expertise: Mapping end-to-end customer journeys to identify key touchpoints, data gaps, and optimization opportunities.
Impact: Reveals blind spots in measurement and ensures every critical interaction is optimized for success.
Persona Development
Expertise: Creating data-driven personas to add context to reporting and uncover behavioral patterns.
Impact: Turns abstract data into actionable insights that improve customer engagement and experience personalization.
Dashboards: Performance Monitoring Systems
Expertise: Designing real-time dashboards that track customer journey performance across teams.
Impact: Speeds up decision-making with clear, documented metrics and automated alerts for proactive action.
Narrative Reporting
Expertise: Transforming raw data into structured, meaningful reports that provide context and clarity.
Impact: Aligns teams with a shared understanding of performance, driving better collaboration and decision-making.
Advanced Analytics & Data Storytelling
Expertise: Deep-dive analytics with compelling data narratives that drive action.
Impact: Turns complex insights into clear, strategic recommendations that fuel confident business decisions.
Rachel Turkus
Director of Marketing & Sales
Creating Positive Outcomes that Matter
20%
Increase in Customer Satisfaction
15%
Increased in Marketing ROI
20%
Reduction in Time to Market
Featured Clients Story
A large healthcare client wanted to explore ways in which it could better engage with prospective customers. A core aspect of its engagement strategy was to encourage visitors to sign up to receive updates on insurance coverage options.
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to help you see what your customers experience—across every touchpoint, channel, and moment. Together, we turn complex journeys into clear, data-driven stories that power better experiences.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to help you translate journey data into measurable gains—improved engagement, increased loyalty, and stronger business performance.
Partnerships Are Forged
Understanding customer journeys requires more than just data—it demands alignment across teams and functions. We partner with you to break down silos, uncover blind spots, and build a shared view of your customers.
Expertise, Trust, and Tenacity Work in Concert
You expect journey analytics expertise. What sets us apart is how we untangle complexity, surface clear insights, and stay with you through implementation—ensuring your teams can act with confidence.
We Evolve Together, Creating Real Progress
As customer behaviors shift, so do their journeys. We continue to refine models, expand visibility, and help you stay ahead—building a customer journey analytics capability that grows with your business.
Helping Leaders Evolve
Experience the Power of BlastX
Want a fast, focused way to see what’s possible? Our targeted workshops, audits, and advisory services give you a quick, high-impact way to work with us—breaking down data silos, optimizing customer journeys, and unlocking growth through journey-based analytics.
Key Partnerships
We are partnered with leaders in analytics, MarTech, and CX to ensure you have the tailored technology stack to optimize the customer journey and drive lasting impact.
25 Years of Mastery
Customer Journey Consultant Spotlight
Andreia Benites
Meet Andreia Benites, a dynamic force in the analytics world and a proud Brazilian now thriving in Northern California. As a certified Adobe Analytics Business Practitioner and Google Analytics strategist, she brings a wealth of knowledge to her role at BlastX Consulting. With over three years of experience, Andreia has been instrumental in crafting tagging strategies, conducting audits, configuring analytics tools, and delivering actionable insights across sectors like healthcare, government, education, and retail.
Her academic journey is equally impressive, holding a B.A. in English and Portuguese from Universidade Paulista in Brazil and a B.S. in Communication and Advertising from BYU-Idaho. She dove head first into programming, statistics, web development, business development, and analytics, showcasing her commitment to continuous learning.
Beyond the professional sphere, Andreia is a vibrant individual. She’s an energetic mother, with one of her sons emerging as a talented musician and budding rockstar.” To keep her mind and body in harmony, she embraces hiking and regular exercise, often exploring the scenic trails of Northern California.
Andreia’s passion for analytics and zest for life make her a standout professional and an inspiring individual.
Analytics & Insights Consulting Services
Experience BlastX and get more from your customer journey analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make customer journey insights and optimization your competitive advantage.
