Stop fighting reports—start fueling your strategy. Strategic reporting transforms data from static outputs into clear, actionable insights that guide decisions, align teams, and move the business forward.
The Challenge
Trouble finding and using the right tools for the right purpose to monitor customer experience and produce a narrative for action
Experience BlastX
Turn your data into a strategic compass to guide your organization with clear, consistent, and purposeful reports that fuels understanding and alignment across teams
Strategic Reporting Expertise & Impact
BlastX Consulting expertise turns reporting from a time drain into a strategic asset. We connect data, decisions, and impact—making reports a catalyst for action.
Stakeholder Alignment
Expertise:Â Leading collaborative workshops to unify teams around shared metrics, establish a common data language, and answer critical business questions.
Impact:Â Eliminates reporting silos, creating organizational clarity with shared KPIs that define success across teams.
Customer Journey Mapping
Expertise:Â Mapping the full customer journey to identify key interactions, data gaps, and optimization opportunities.
Impact:Â Ensures every significant customer interaction is tracked, measured, and optimized for better experiences and business outcomes.
Persona Development
Expertise:Â Building data-driven personas that add essential context to reporting by uncovering customer behaviors, needs, and motivations.
Impact:Â Turns abstract data into actionable insights that enable highly targeted, customer-centric strategies.
Data Governance Strategy
Expertise:Â Establishing frameworks to ensure data quality, accessibility, and consistency across reporting systems.
Impact:Â Builds trust in reporting with standardized, reliable, and easily accessible data that teams can confidently act on.
Dashboards: Performance Monitoring Systems
Expertise:Â Designing intuitive dashboards that provide real-time visibility into key metrics and trends.
Impact:Â Accelerates decision-making by delivering clear, automated insights that teams can act on instantly.
Narrative Reporting
Expertise:Â Structuring reporting cadences that transform raw numbers into meaningful, context-rich business stories.
Impact:Â Aligns teams by making data easy to understand, interpret, and act on.
Advanced Analytics & Data Storytelling
Expertise:Â Conducting deep-dive analyses that deliver clear, compelling insights into complex business questions.
Impact:Â Converts overwhelming data into actionable intelligence, inspiring confident, data-driven decisions.
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We simplify reporting complexity and deliver clear, reliable insights—so you spend less time wrestling dashboards and more time making confident decisions.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to build reporting solutions that surface the right metrics, drive alignment, and support measurable business outcomes.
Partnerships Are Forged
Strategic reporting requires coordination across teams and systems. We work alongside you to connect data sources, streamline processes, and ensure reporting reflects business priorities.
Expertise, Trust, and Tenacity Work in Concert
You expect reporting expertise. We bring that—along with the experience to simplify complexity, navigate data challenges, and stay engaged as your reporting evolves.
We Evolve Together, Creating Real Progress
As your business grows, your reporting needs shift. We continuously refine your reporting frameworks—helping you stay focused, aligned, and ready for what’s next.
Creating Positive Outcomes that Matter
10%
Decrease in Time for Data Collection & Analysis
25%
Increase in Employee Satisfaction
20%
Increase in Decision-Making Accuracy
WHAT CLIENTS EXPERIENCE
Nicole Des Rosier
Former Manager, Digital & E-Commerce Analytics
Brooks Running
Featured Clients Story
A leading beauty retailer turned to BlastX to gain a deeper understanding of a specific customer purchase experience in its online store and receive recommendations for how it could be optimized.
Helping Leaders Evolve
Experience the Power of BlastX
Whether you need a complete reporting overhaul or a quick-hit solution, our workshops, audits, and advisory services provide a fast, effective way to get more value from your reporting. These focused services help you eliminate reporting clutter, sharpen your analytics strategy, and experience the power of insights that drive action.
Key Partnerships
We have partnerships that ensure the right technologies are applied in the right way to create actionable insights that deliver value and impact
25 Years of Mastery
Strategic Consultant Spotlight
Brad Millett
For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.
As the Director of Digital Analytics and Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, he and his team are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.
On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.
There’s so much more we could share about Brad, but we’ve run out of space.
Analytics & Insights Consulting Services
Experience BlastX and get more from your analytics efforts. Build your future analytics strategy. Discover the best path to actionable insights. Create data stories that bring life to your analytics. Together, we can make data analytics & insights your competitive advantage.
