Real understanding creates better experiences. Customer and user research reveals what customers want, need, and expect—bringing clarity that informs better decisions, stronger designs, and more meaningful experiences.
The Challenge
Uncovering missed Customer Experience (CX) opportunities that are actionable and help you stay ahead of your competition
Experience BlastX
See your customers in a new light—a data-driven light—that helps you create new experiences that drive customer growth and trust
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you truly listen to your customers—turning qualitative and quantitative feedback into actionable insights that drive better experiences.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to turn research into clear direction—informing strategies, designs, and decisions that deliver measurable improvements in satisfaction, loyalty, and business outcomes.
Partnerships Are Forged
Great research requires trust and collaboration. We partner closely with your teams to frame the right questions, engage the right audiences, and surface insights that drive meaningful action.
Expertise, Trust, and Tenacity Work in Concert
You expect research expertise. We bring that—along with the curiosity, discipline, and commitment needed to uncover the insights that matter most.
We Evolve Together, Creating Real Progress
As customer needs shift, we continue to listen, explore, and adapt—ensuring your research stays relevant, actionable, and always connected to your evolving business goals.
Customer & User Research Expertise & Impact
Our experienced consultants help you crack the code on customer behavior—turning insights into action and experiences into competitive advantage.
Key Business Challenges Defined
Expertise: Using design-thinking methodology to pinpoint and prioritize the key questions that drive meaningful customer insights.
Impact: Ensure research efforts are laser-focused, delivering actionable insights that move the needle for your business.
Deep Dive into Customer Behavior
Expertise: Blending quantitative and qualitative research—surveys, interviews, usability testing, and more—to uncover how customers think, feel, and act.
Impact: Bridge the gap between customer expectations and current experiences with insights that drive smarter decisions.
Mapping Motivations, Pain Points & Opportunities
Expertise: Identifying the critical moments where customer motivations and frustrations collide.
Impact: Turn friction into fuel—transforming pain points into opportunities that drive engagement and loyalty.
Competitor & Market Insights
Expertise: Leveraging competitor and market analysis to sharpen strategies and uncover white-space opportunities.
Impact: Stay ahead of the game with insights that position your brand for growth and differentiation.
Creating Positive Outcomes that Matter
5.4x
More Total Return than CX Laggards
75%
Reduction in Churn
>2x
Greater Growth for CX Leaders
WHAT CLIENTS EXPERIENCE
Sarah Siefert
Director of Ecommerce
Smartwool
Featured Client Story
Findings validated that linking to the credit card and rewards membership experience from the cart results in higher-value customers without causing significant harm.
How We Do It
Prepare the Way
We start with a design-thinking workshop and methodology to define the key business challenges we’ll seek to better understand through our research.
Do the Research
We conduct surveys, in-depth interviews and focus groups, heuristic analysis, ethnographic research, usability testing, and more to delve beyond demographics and immerse ourselves in your customer’s world.
Make a Plan for Action
We apply in-depth data analysis of customers and competitors to unearth actionable customer insights, validate design decisions to ensure user satisfaction, and gain a competitive edge. We also reference industry best practices and future trends to bring accurate context and meaning to our findings.
Helping Leaders Evolve
Experience the power of BlastX
We’re ready to tackle full-scale customer and user research initiatives, or you can experience our impact through a focused audit, workshop, or strategic advisory to uncover deep customer insights and turn data into action.
Key Partnerships
BlastX has more than 50 partnerships to help you take action on your customer & user research findings
25 Years of Mastery
CX Consulting Spotlight
Kristi Olson
Kristi Olson is a seasoned CX and UX Research consultant with over two decades of experience in digital customer experience, Voice of Customer (VoC), and digital analytics. She specializes in designing and delivering enterprise programs that blend qualitative insights with quantitative data—turning research into real impact. As a trusted consultant, she not only drives measurable results but also mentors teams, helping them evolve beyond pure analytics to a deeper understanding of customer behavior.
Kristi is a Qualtrics XM-certified professional and holds eight additional certifications across UX, process, and marketing technology disciplines.
Living in Colorado, Kristi is an outdoor enthusiast who finds energy and inspiration in nature. Whether hiking through the Rockies, spotting wildlife, or exploring new trails with her dog, Maverick, she brings the same curiosity and passion to both her work and her adventures.
Customer Experience Strategy Consulting Services
Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.
