Real Understanding Creates Better Experiences
Exceptional experiences start with listening. Understand needs, uncover insights, and create customer-driven solutions that feel natural and impactful.
Uncovering missed Customer Experience (CX) opportunities that are actionable and help you stay ahead of your competition
See your customers in a new light—a data-driven light—that helps you create new experiences that drive customer growth and trust
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Customer & User Research Expertise & Impact
Our experienced consultants help you crack the code on customer behavior—turning insights into action and experiences into competitive advantage.
Key Business Challenges Defined
Expertise: Using design-thinking methodology to pinpoint and prioritize the key questions that drive meaningful customer insights.
Impact: Ensure research efforts are laser-focused, delivering actionable insights that move the needle for your business.
Deep Dive into Customer Behavior
Expertise: Blending quantitative and qualitative research—surveys, interviews, usability testing, and more—to uncover how customers think, feel, and act.
Impact: Bridge the gap between customer expectations and current experiences with insights that drive smarter decisions.
Mapping Motivations, Pain Points & Opportunities
Expertise: Identifying the critical moments where customer motivations and frustrations collide.
Impact: Turn friction into fuel—transforming pain points into opportunities that drive engagement and loyalty.
Competitor & Market Insights
Expertise: Leveraging competitor and market analysis to sharpen strategies and uncover white-space opportunities.
Impact: Stay ahead of the game with insights that position your brand for growth and differentiation.
Creating Positive Outcomes that Matter
5.4X
More Total Return than CX Laggards
75%
Reduction in Churn
>2x
Greater Growth for CX Leaders
WHAT CLIENTS EXPERIENCE
Sarah Siefert
Director of Ecommerce
Smartwool
Beauty Retailer Gains Key Insights to Optimize Online Checkout Journey
Findings validated that linking to the credit card and rewards membership experience from the cart results in higher-value customers without causing significant harm.
How We Do It
Prepare the Way
We start with a design-thinking workshop and methodology to define the key business challenges we’ll seek to better understand through our research.
Do the Research
We conduct surveys, in-depth interviews and focus groups, heuristic analysis, ethnographic research, usability testing, and more to delve beyond demographics and immerse ourselves in your customer’s world.
Make a Plan for Action
We apply in-depth data analysis of customers and competitors to unearth actionable customer insights, validate design decisions to ensure user satisfaction, and gain a competitive edge. We also reference industry best practices and future trends to bring accurate context and meaning to our findings.
Helping Clients Evolve
Experience the power of BlastX
We’re ready to tackle full-scale customer and user research initiatives, or you can experience our impact through a focused audit, workshop, or strategic advisory to uncover deep customer insights and turn data into action.
BlastX has more than 50 partnerships to help you take action on your customer & user research findings
CX Consultant Spotlight
Kristi Olson
Kristi Olson is a seasoned CX and UX Research consultant with over two decades of experience in digital customer experience, Voice of Customer (VoC), and digital analytics. She specializes in designing and delivering enterprise programs that blend qualitative insights with quantitative data—turning research into real impact. As a trusted consultant, she not only drives measurable results but also mentors teams, helping them evolve beyond pure analytics to a deeper understanding of customer behavior.
Kristi is a Qualtrics XM-certified professional and holds eight additional certifications across UX, process, and marketing technology disciplines.
Living in Colorado, Kristi is an outdoor enthusiast who finds energy and inspiration in nature. Whether hiking through the Rockies, spotting wildlife, or exploring new trails with her dog, Maverick, she brings the same curiosity and passion to both her work and her adventures.
Customer Experience Strategy Consulting Services
Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.
