Bring clarity to those hidden UX challenges. UX audits surface the friction, gaps, and roadblocks impacting your customer experience—delivering clear recommendations that drive stronger engagement and business results.
The Challenge
Getting a deeper understanding of user experiences to drive meaningful improvements with business impact
Experience BlastX
Discover what drives user perceptions and behavior with your brand and use it to elevate the experiences your provide
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you uncover where UX friction is hiding—turning complex customer interactions into clear opportunities for improvement.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to deliver audits that not only identify issues, but provide clear, actionable steps to improve satisfaction, conversion, and business performance.
Partnerships Are Forged
Effective UX audits require cross-functional collaboration. We work alongside your teams to surface insights, align priorities, and build solutions that improve customer interactions.
Expertise, Trust, and Tenacity Work in Concert
You expect UX expertise. We bring that—plus the experience to diagnose complex issues, navigate competing priorities, and stay engaged through solution design and implementation.
We Evolve Together, Creating Real Progress
As experiences shift and expectations rise, we continue refining your UX—helping you stay ahead of evolving customer needs and continuously improve the experience.
User Experience Audit Expertise & Impact
Our UX consultants help bridge the gap between data and design. Through a user experience audit, our consultants uncover usability gaps, friction points, and opportunities to create seamless, customer-first experiences that drive real business results.
Strategic Goal Alignment
Expertise: Leading design-thinking workshops to align business goals, key personas, and UX priorities.
Impact: Define clear success criteria to ensure your UX initiatives deliver measurable results.
Customer Data Analysis
Expertise: Using quantitative and behavioral data to pinpoint friction points and optimize user journeys.
Impact: Replace guesswork with data-driven insights that create seamless, intuitive experiences.
Heuristic & Competitive Benchmarking
Expertise: Evaluating usability and competitive positioning to ensure your UX meets customer expectations.
Impact: Gain a strategic edge with usability insights that enhance experience and differentiate your brand.
Actionable UX Roadmap
Expertise: Translating customer insights into a prioritized roadmap that improves UX and supports business goals.
Impact: Execute with confidence—aligning UX enhancements to real business outcomes.
Creating Positive Outcomes that Matter
55%
Decrease in User Friction
73%
Increase in Pricing Clarity
16%
Increase in Order Rate
WHAT CLIENTS EXPERIENCE
Mustafa Hassan
Marketing Analytics Manager
HelloSign
Featured Clients Story
This national company was concerned their digital experience wasn't meeting customer expectations and as a result, having a negative impact on transactions (order rate).
How We Do It
Create Alignment
We lead with workshops that accelerate alignment of user experience business objectives and priorities for stakeholders across your company.
Conduct Research and Analysis
In this phase we'll Run quantitative data analysis of the on-site experience, focusing on key areas of friction and funnel opportunities. We'll also conduct UX heuristic evaluations of the on-site experience. Finally, we'll analyze the competition and the competitive landscape to discover the strengths and weaknesses of your competitors and benchmark user expectations within the industry.
Deliver Complete Go-Forward Plan
We synthesize key insights, craft recommendations, and build a roadmap for execution that enables your team to prioritize efforts for maximum impact.
Helping Leaders Evolve
Experience the power of BlastX
Leverage our consultants’ expertise through a focused UX audit, workshop, or advisory engagement—designed to assess, validate, and optimize key user interactions without the commitment of a full-scale initiative.
Key Partnerships
We've partnered with more than 50 leaders in marketing and analytics technologies to help you advance your data-driven user experience (UX) initiatives
25 Years of Mastery
UX Consulting Spotlight
Alex Molineux
With a decade of experience in digital experience and analytics, Alex is a seasoned consultant who helps brands turn data into action. He serves as a trusted consultant to clients looking to refine their digital strategies, improve user experiences, and drive impactful personalization and experimentation programs.
Starting his career in digital analytics strategy and implementation, Alex mastered the art of gathering and analyzing data to uncover meaningful insights. Now, he applies that expertise to testing and personalization, ensuring businesses not only understand their users but also create experiences that truly resonate. As the leader of the Optimization practice at BlastX Consulting, he guides a team of strategists and developers in delivering high-impact testing and personalization solutions that move the needle for clients.
Hailing from the UK, Alex finds balance outside of work running along the seafront in Hastings. When he’s not helping brands optimize their digital experiences, he’s soaking up time with his wife and young child—his greatest source of inspiration.
Customer Experience Strategy Consulting Services
Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.
