CUSTOMER EXPERIENCE (CX) STRATEGY CONSULTING

User Experience Audits

Bring clarity to those hidden UX challenges. UX audits surface the friction, gaps, and roadblocks impacting your customer experience—delivering clear recommendations that drive stronger engagement and business results.

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The Challenge

Getting a deeper understanding of user experiences to drive meaningful improvements with business impact

Experience BlastX

Discover what drives user perceptions and behavior with your brand and use it to elevate the experiences you provide

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Experience a Different Kind of Consultancy

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Your Experience with Us Matters

You’re the hero of this story. We help you uncover where UX friction is hiding—turning complex customer interactions into clear opportunities for improvement.

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Impact Is Our Measure of Success

Our ‘Make Your Mark’ purpose drives us to deliver audits that not only identify issues, but provide clear, actionable steps to improve satisfaction, conversion, and business performance.

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Partnerships Are Forged

Effective UX audits require cross-functional collaboration. We work alongside your teams to surface insights, align priorities, and build solutions that improve customer interactions.

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Expertise, Trust, and Tenacity Work in Concert

You expect UX expertise. We bring that—plus the experience to diagnose complex issues, navigate competing priorities, and stay engaged through solution design and implementation.

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We Evolve Together, Creating Real Progress

As experiences shift and expectations rise, we continue refining your UX—helping you stay ahead of evolving customer needs and continuously improve the experience.

User Experience Audit Expertise & Impact

Our UX consultants help bridge the gap between data and design. Through a user experience audit, our consultants uncover usability gaps, friction points, and opportunities to create seamless, customer-first experiences that drive real business results.

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Strategic Goal Alignment

Expertise: Leading design-thinking workshops to align business goals, key personas, and UX priorities.

Impact: Define clear success criteria to ensure your UX initiatives deliver measurable results.

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Customer Data Analysis

Expertise: Using quantitative and behavioral data to pinpoint friction points and optimize user journeys.

Impact: Replace guesswork with data-driven insights that create seamless, intuitive experiences.

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Heuristic & Competitive Benchmarking

Expertise: Evaluating usability and competitive positioning to ensure your UX meets customer expectations.

Impact: Gain a strategic edge with usability insights that enhance experience and differentiate your brand.

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Actionable UX Roadmap

Expertise: Translating customer insights into a prioritized roadmap that improves UX and supports business goals.

Impact: Execute with confidence—aligning UX enhancements to real business outcomes.

Examine how your users actually experience your site and turn findings into impact

Creating Positive Outcomes that Matter

55%

Decrease in User Friction

73%

Increase in Pricing Clarity

16%

Increase in Order Rate

WHAT CLIENTS EXPERIENCE

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The team at BlastX is data-driven and believes in proving their insights through experimentation. The team gave us an outsider view of our website and helped make small changes that had a big revenue impact.

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Mustafa Hassan
Marketing Analytics Manager
HelloSign

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This national company was concerned their digital experience wasn't meeting customer expectations and as a result, having a negative impact on transactions (order rate).

How We Do It

Create Alignment

We lead with workshops that accelerate alignment of user experience business objectives and priorities for stakeholders across your company.

Conduct Research and Analysis

In this phase we'll Run quantitative data analysis of the on-site experience, focusing on key areas of friction and funnel opportunities. We'll also conduct UX heuristic evaluations of the on-site experience. Finally, we'll analyze the competition and the competitive landscape to discover the strengths and weaknesses of your competitors and benchmark user expectations within the industry.

Deliver Complete Go-Forward Plan

We synthesize key insights, craft recommendations, and build a roadmap for execution that enables your team to prioritize efforts for maximum impact.

Helping Leaders Evolve

Experience the power of BlastX

Leverage our consultants’ expertise through a focused UX audit, workshop, or advisory engagement—designed to assess, validate, and optimize key user interactions without the commitment of a full-scale initiative.

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Ideation Workshops

Align teams and uncover key UX opportunities with a hands-on workshop designed to evaluate usability, identify friction points, and prioritize experience improvements.

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Audits

Kickstart your UX optimization with an initial audit that evaluates usability, uncovers friction points, and pinpoints key areas for improvement.

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Advisory Services

Get expert UX guidance through advisory services that help you assess, refine, and prioritize experience improvements for maximum impact.

Key Partnerships

We've partnered with more than 50 leaders in marketing and analytics technologies to help you advance your data-driven user experience (UX) initiatives

Kristi Olson, Principal Consultant, Experience Optimization
25 Years of Mastery

UX Consulting Spotlight

Kristi Olson

Kristi Olson is a seasoned CX and UX Research consultant with over two decades of experience in digital customer experience, Voice of Customer (VoC), and digital analytics. She specializes in designing and delivering enterprise programs that blend qualitative insights with quantitative data—turning research into real impact. As a trusted consultant, she not only drives measurable results but also mentors teams, helping them evolve beyond pure analytics to a deeper understanding of customer behavior.

Kristi is a Qualtrics XM-certified professional and holds eight additional certifications across UX, process, and marketing technology disciplines.

Living in Colorado, Kristi is an outdoor enthusiast who finds energy and inspiration in nature. Whether hiking through the Rockies, spotting wildlife, or exploring new trails with her dog, Maverick, she brings the same curiosity and passion to both her work and her adventures.

Experience BlastX and become aCX trailblazer.friction fixer.journey architect.customer whisperer.loyalty builder.

Customer Experience Strategy Consulting Services

Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.

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CX Strategy
and Design

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Digital
Strategy

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Customer Journey Mapping

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Customer and User Research

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User Experience Audits

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Voice of Customer (VoC)

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Personalization and Experimentation