CUSTOMER EXPERIENCE(CX) STRATEGY CONSULTING

Digital Strategy

Is it Time to Uplevel Your Digital CX Game?

Great digital experiences don’t just happen—they’re built. Connect the dots between strategy, tech, and data to create something that truly works.

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Creating a cohesive digital strategy that aligns with evolving customer expectations and maximizes the potential of your MarTech ecosystem

Reduce risk and tune into customer expectations by leveraging real-world business cases that validate and quantify outcomes

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Experience a Different Kind of Consultancy

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Your Experience with Us Matters

You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.

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Impact Is Our Measure of Success

Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.

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Partnerships Are Forged

You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.

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Expertise, Trust, and Tenacity Work in Concert

You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.

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We Evolve Together, Creating Real Progress

Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.

Digital Strategy Expertise & Impact

Our passionate digital consultants help cut through the digital noise—aligning technology, data, and customer needs to create strategies that don’t just adapt to change, but drive it.

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Digital Capabilities Assessment

Expertise: Assessing your digital ecosystem to ensure it’s built for today and ready for what’s next.

Impact: Establish a scalable, data-driven foundation that fuels innovation and business growth.

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Customer-Centric Framework

Expertise: Designing digital strategies that align technology, data, and customer journeys for real-world impact.

Impact: Build a digital foundation that delivers customer-first experiences and measurable business results.

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Future State Definition

Expertise: Using data and insights to craft a forward-thinking digital strategy tailored to your customers and business goals.

Impact: Align teams under a shared vision that fuels customer loyalty, competitive advantage, and sustainable growth.

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Tailored Digital Strategy Roadmap

Expertise: Turning strategic vision into action with a clear, prioritized roadmap that drives real results.

Impact: Move from planning to progress—executing initiatives that accelerate transformation and impact.

Creating Positive Outcomes that Matter

20%

Increased Revenue via Digital Channels

25%

Increase in Brand Recognization & Recall

15%

Increase in Customer Satisfaction

WHAT CLIENTS EXPERIENCE

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Their consultants took the time to deeply understand our business and testing program goals and aspirations and used their expertise to recommend a cohesive set of tools to meet our present and future needs.

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Colby Walker 
Head of Ecommerce + Digital
Sports Endeavors

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SEO and Experimentation Increase Revenue per Visit by 13%

A national railroad company was looking for ways to improve the digital experience for their customers, from acquisition to on-site engagement.

How we do it

Lay a Strategic Digital Strategy Foundation

We apply a human-centered design approach to build a deep understanding of the entire human journey of your customers and employees, and determine how your digital analytics and technology ecosystem can best support sustained digital experiences with your brand.

Conduct Collaborative Research

We amass stakeholder and customer research, a data systems and usage audit, and a best practices assessment to gain a comprehensive view of your current digital experience state. We then lead design-thinking workshops to clarify expected business outcomes, co-create your “North Star” vision, and define the future state across your data and systems landscape.

Deliver a Detailed Digital Strategy Go-Forward Plan

We create and deliver a future state roadmap anchored in research and tailored for your company and customers. This plan includes recommendations, prioritized initiatives, and a detailed business case based on your objectives.

Helping Clients Evolve

Experience the power of BlastX

We’re ready to drive large-scale digital strategy initiatives, or you can get a firsthand look at our impact through a focused audit, workshop, or strategic advisory for a specific technology, data, or customer experience challenge.

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Ideation Workshops

Align your cross-functional team and spark innovation with a hands-on ideation workshop designed to uncover opportunities, refine digital strategy, and prioritize initiatives that drive real impact.

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Audits

Gain a clear, data-backed assessment of your digital ecosystem to identify gaps, align with business goals, and uncover opportunities for growth.

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Advisory Services

Leverage expert guidance to refine, optimize, and execute a digital strategy that aligns technology, data, and customer needs for maximum impact.

BlastX has more than 50 strategic partnerships forged to help realize more from your digital strategies

Brad Millett

Consultant Spotlight

Brad Millett

For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions.

As the Director of Digital Analytics and Insights at BlastX Consulting, he leads a team of consultants dedicated to transforming business objectives into data capture strategies that prioritize measuring the customer experience. Most importantly, they are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including designation as a Certified Expert in Adobe Analytics.

On a personal note, Brad is a proud Washingtonian, married with three children. He’s an avid fan of Seattle sports teams—the Seahawks, Mariners, Sounders, and Kraken—and eagerly anticipates the return of the Supersonics to the Emerald City. When he’s not cheering on his favorite teams, you’ll find Brad hiking mountains, snapping nature photos, or enjoying quality time with his family in the great outdoors.

There’s so much more we could share about Brad, but we’ve run out of space.

Experience the impact BlastX can have on yourdigital strategy.business outcomes.organization.customer experience.

Customer Experience Strategy Consulting Services

Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.

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CX Strategy
and Design

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Digital
Strategy

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Customer Journey Mapping

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Customer and User Research

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User Experience Audits

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Voice of Customer (VoC)

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Personalization and Experimentation