Make every customer feel like your only customer. Personalization and experimentation combine data, testing, and real-time insight to deliver tailored experiences that drive engagement, loyalty, and growth.
The Challenge
Difficulty leveraging data-driven personalization and experimentation strategies to drive customer connections and business performance
Experience BlastX
Execute strategic personalization and experimentation to deliver engaging digital customer experiences that drive measurable results in customer loyalty and overall business success
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We help you deliver experiences that feel personal at scale—combining data, strategy, and testing to ensure every interaction feels relevant and meaningful.
Impact Is Our Measure of Success
Our ‘Make Your Mark’ purpose drives us to design personalization programs that improve engagement, boost conversion, and deliver measurable growth in customer value.
Partnerships Are Forged
Personalization and experimentation require close collaboration across teams. We work alongside you to align data, design meaningful tests, and turn results into scalable programs.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise across data, experience design, and testing. We bring all three—plus the experience to navigate complexity, interpret results, and optimize with confidence.
We Evolve Together, Creating Real Progress
As customer expectations change, we refine your personalization and experimentation programs—ensuring you stay ahead of shifting needs while continually improving outcomes.
Personalization & Experimentation Expertise & Impact
Our consulting expertise applied to your challenges means we do more than just personalize experiences—we engineer impact that evolves with the demands of you and your customers.
Human-Centered Personalization
Expertise: Crafting personalized digital experiences rooted in human-centered design, focused on your key audiences, customer journeys, and business goals.
Impact: Deliver meaningful experiences that boost customer satisfaction, strengthen brand loyalty, and drive revenue with content that connects at the right moment.
Experimentation & Conversion Rate Optimization (CRO) Strategy
Expertise: Designing data-driven experimentation and CRO programs that uncover actionable insights, all aligned with your business priorities for continuous growth.
Impact: Make confident decisions backed by data. Optimize faster, fuel growth, and create exceptional digital experiences that convert.
Digital Experience Technical Implementation
Expertise: Deploying robust, scalable experiments and personalized experiences seamlessly across web and mobile platforms.
Impact: Execute with precision. Quickly validate ideas, deliver tailored experiences, and consistently exceed customer expectations.
Personalization & Experimentation Program Development
Expertise: Building the frameworks, processes, and training needed to launch, scale, and sustain high-impact personalization and experimentation programs.
Impact: Accelerate results with agile, cross-functional programs. Drive immediate impact and long-term growth with a culture of continuous optimization.
Creating Positive Outcomes that Matter
6.4x
Return on Investment (ROI)
40%
Return Increase Over Competitors*
33%
Improvement in Operational Efficiency
WHAT CLIENTS EXPERIENCE
Allison Kelley
Director, Digital & Mobile Marketing
Large National Railroad Company
Featured Clients Story
A popular health and wellness brand partnered with BlastX Consulting to evolve their digital experience in a big way by scaling personalization for their U.S. online stores, with an eye towards eventually expanding it globally.
How We Do It
Strategic Alignment
Establish strategic alignment across CX objectives and KPIs via design-thinking workshops, resulting in a tailored and coordinated go-forward plan.
Experimentation Roadmap
Deliver a customer-centric, data-fueled experimentation strategy across the customer journey by creating a test roadmap and prioritization framework hyper-focused on test recommendations that drive business impact.
Analysis and Recommended Next Steps
Establish a repository of results and learnings, including individual test plans, results analysis, business impact calculations, and recommended next steps.
Personalization Strategies
Leverage insights gained from experimentation to drive personalization strategies that resonate with individual preferences and behaviors.
Helping Leaders Evolve
Experience the Power of BlastX
We’re all in on personalization and experimentation. Whether tackling large-scale initiatives or providing narrow-scope audits, workshops, and advisory, our consultants turn MarTech, CX, and personalization challenges into impactful results in every engagement.
Key Partnerships
We partner with more than 50 MarTech leaders focused on CX, personalization, and experimentation to drive exceptional experiences and lasting business impactÂ
25 Years of Mastery
Personalization & Experimentation Consultant Spotlight
David Grayboff
With over six years of experience in the Digital Experience (DX) space, David Grayboff is a technical powerhouse specializing in A/B testing, personalization campaigns, and optimization strategies. At BlastX Consulting, David partners with enterprise-level brands across the consumer, financial, and travel industries, helping them push the boundaries of experimentation through custom code development, advanced troubleshooting, and technical guidance.
David’s expertise lies at the intersection of modern web technologies and experimentation. He holds multiple industry-leading certifications, including Adobe Certified Master - Adobe Target Architect, Adobe Certified Expert - Adobe Target Business Practitioner, and Optimizely Certified Experimentation Web Platform Expert. These credentials reflect his deep technical knowledge and strategic insight, enabling him to design and execute optimization efforts that drive meaningful business impact.
Outside of work, David enjoys spending time with his wife and two young children, exploring Raleigh’s parks and bike greenways. When he’s not tackling endless house projects or experimenting in the kitchen, you’ll find him cheering on Chelsea Football Club and the Boston Celtics.
Customer Experience Strategy Consulting Services
Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.
