Make Every Customer Feel Like Your Only Customer
Stop guessing. Start knowing. Use real-time data and smart experimentation to deliver experiences that feel tailor-made—because they are.
The Challenge
Difficulty leveraging data-driven personalization and experimentation strategies to drive customer connections and business performance
Experience BlastX
Execute strategic personalization and experimentation to deliver engaging digital customer experiences that drive measurable results in customer loyalty and overall business success
Experience a Different Kind of Consultancy
Your Experience with Us Matters
You’re the hero of this story. We’re here to offer our expertise, helping lay a foundation of sustained meaningful experiences for you and your customers. We also promise a bit of fun along the way.
Impact Is Our Measure of Success
Your demonstrated success is rooted in our “Make Your Mark” purpose. The impact realized must be measurable, meaningful, unlock value, and set the stage for a brighter future. This is non-negotiable.
Partnerships Are Forged
You need a partner that’s ready to carry the load and is accountable along every step of the journey. We wouldn’t have it any other way.
Expertise, Trust, and Tenacity Work in Concert
You expect expertise. Trust and tenacity are harder to come by these days. Fortunately, we’ve been giving clients all three and unabashedly doing the hard things and getting our hands dirty since 1999.
We Evolve Together, Creating Real Progress
Your victories inspire us. As you elevate customer experiences, we celebrate with you, keeping a keen eye on the next innovation, the next opportunity to grow. We’re with you every step of the way.
Personalization & Experimentation Expertise & Impact
Our consulting expertise applied to your challenges means we do more than just personalize experiences—we engineer impact that evolves with the demands of you and your customers.
Human-Centered Personalization
Expertise: Crafting personalized digital experiences rooted in human-centered design, focused on your key audiences, customer journeys, and business goals.
Impact: Deliver meaningful experiences that boost customer satisfaction, strengthen brand loyalty, and drive revenue with content that connects at the right moment.
Experimentation & Conversion Rate Optimization (CRO) Strategy
Expertise: Designing data-driven experimentation and CRO programs that uncover actionable insights, all aligned with your business priorities for continuous growth.
Impact: Make confident decisions backed by data. Optimize faster, fuel growth, and create exceptional digital experiences that convert.
Digital Experience Technical Implementation
Expertise: Deploying robust, scalable experiments and personalized experiences seamlessly across web and mobile platforms.
Impact: Execute with precision. Quickly validate ideas, deliver tailored experiences, and consistently exceed customer expectations.
Personalization & Experimentation Program Development
Expertise: Building the frameworks, processes, and training needed to launch, scale, and sustain high-impact personalization and experimentation programs.
Impact: Accelerate results with agile, cross-functional programs. Drive immediate impact and long-term growth with a culture of continuous optimization.
Creating Positive Outcomes that Matter
6.4x
Return on Investment (ROI)
40%
Return Increase Over Competitors*
33%
Improvement in Operational Efficiency
WHAT CLIENTS EXPERIENCE
Allison Kelley
Director, Digital & Mobile Marketing
Large National Railroad Company
Featured Clients Story
A popular health and wellness brand partnered with BlastX to evolve their digital experience in a big way by scaling personalization for their U.S. online stores, with an eye towards eventually expanding it globally.
How We Do It
Strategic Alignment
Establish strategic alignment across CX objectives and KPIs via design-thinking workshops, resulting in a tailored and coordinated go-forward plan.
Experimentation Roadmap
Deliver a customer-centric, data-fueled experimentation strategy across the customer journey by creating a test roadmap and prioritization framework hyper-focused on test recommendations that drive business impact.
Analysis and Recommended Next Steps
Establish a repository of results and learnings, including individual test plans, results analysis, business impact calculations, and recommended next steps.
Personalization Strategies
Leverage insights gained from experimentation to drive personalization strategies that resonate with individual preferences and behaviors.
Helping Clients Evolve
Experience the power of BlastX
We’re all in on personalization and experimentation. Whether tackling large-scale initiatives or providing narrow-scope audits, workshops, and advisory, our consultants turn MarTech, CX, and personalization challenges into impactful results in every engagement.
Key Partnerships
We partner with more than 50 companies geared towards personalization, experimentation, and testing at scale
25 Years of Mastery
Consulting Spotlight
David Grayboff
With over six years of experience in the Digital Experience (DX) space, David Grayboff is a technical powerhouse specializing in A/B testing, personalization campaigns, and optimization strategies. At BlastX Consulting, David partners with enterprise-level brands across the consumer, financial, and travel industries, helping them push the boundaries of experimentation through custom code development, advanced troubleshooting, and technical guidance.
David’s expertise lies at the intersection of modern web technologies and experimentation. He holds multiple industry-leading certifications, including Adobe Certified Master - Adobe Target Architect, Adobe Certified Expert - Adobe Target Business Practitioner, and Optimizely Certified Experimentation Web Platform Expert. These credentials reflect his deep technical knowledge and strategic insight, enabling him to design and execute optimization efforts that drive meaningful business impact.
Outside of work, David enjoys spending time with his wife and two young children, exploring Raleigh’s parks and bike greenways. When he’s not tackling endless house projects or experimenting in the kitchen, you’ll find him cheering on Chelsea Football Club and the Boston Celtics.
Customer Experience Strategy Consulting Services
Develop a human-centered strategy that fosters meaningful connections with your customers, empowering your brand to thrive in a dynamic marketplace through a tailored actionable roadmap.
