CX & MarTech Insights

Shared experiences foster lasting impact. See our take on the latest CX and MarTech trends.

Home » Insights
Activate Your CX Data for Real Impact

How to Activate Your CX Data for Lasting Impact

By Taylor Cruz - Optimization

Insight alone doesn’t change customer experiences. Real customer experience (CX) impact comes from translating understanding into action through intentional design, relevant personalization, and tools that scale with purpose.  In Part 1 of this series, through the eyes of a Kia recall experience, we explored how to truly understand your customer through personas, journey mapping, better zero-party data, and Voice of ...

Latest Insights

DXO New business strategy

Digital Experience Optimization: The New Business Strategy

Tealium Private Cloud and Healthcare

Achieve HIPAA Compliant Data Insights with Tealium Private Cloud and CDP

zero party data focus quality

Want a Competitive Marketing Advantage? Shift Your Marketing Focus to Zero-Party Data

first party zero strategy

First-Party and Zero-Party Data Strategy for the Win

Use Your Existing Martech Stack to Innovate and Drive Business Impact

google third party cookies ban delayed

Google’s Third-Party Cookie Ban Delayed – What To Do Now?

identity resolution post cookie world

The Cookie Countdown and Identity Resolution Leads to Industry Evolution

The Last Statistical Significance Calculator You'll Ever Need Hero

The Last Statistical Significance Calculator You’ll Ever Need

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

How to Calculate Statistical Significance for Session-Based Metrics in A/B Tests

Switch to Adobe Analytics Server Side Improve Data Quality and Site Performance

Switch to Adobe Analytics Server-Side to Improve Data Quality and Site Performance

Implementing ETL Process Steps (to Import Google Analytics into Data Warehouse)

Defining ETL Process Steps (to import Google Analytics into Data Warehouse)

Experience the impact BlastX can have on yourperformance.outcomes.business.insights.customers.users.members.