“Wicked” Truths About Consulting: The Curtain’s Been Pulled Back
Everyone likes a good origin story until they realize it’s just smoke and mirrors. Like the Wizard in Wicked, too much CX and MarTech consulting has depended on projection rather than impact, and clients have finally pulled back the curtain. The Curtain’s Been Pulled Back on Consulting If you've seen Wicked, you know the story behind the story. The wizard ...
