Mapping the Customer Journey
Free Interactive Workshop
Understanding a customer’s interactions throughout their journey with your brand is essential to designing experiences that keep them engaged. In this complimentary workshop, Andrea Walker will walk you through the process of mapping the customer journey and we’ll even spend some time doing it together with the provided interactive exercises and worksheets.
August 18th 9 AM PDT / 12:00 PM EDT
Registration is now closed. If you have any questions or if you’re still interested in mapping the customer journey, please email us at [email protected].
What to Expect
Walk away from this workshop with a greater understanding of how to map your customers journeys and learn to how to design and implement journeys as part of a larger Digital Experience Optimization effort.
Andrea will spend about 30 minutes covering the basics of customer journey mapping and what the current trends are so we’re all on the same page.
We’ll then dive into some hands-on learning as Andrea walks us through some exercises to get you thinking about Customer Journey Analytics as part of the mapping process.
We’ll also cover some worksheets to get you started mapping your customer journey, and don’t worry we’ll send you home with them during the session.
- Persona-based Customer Journey Worksheet
- Customer Journey Optimization Worksheet
Make sure to bring your questions and get ready to turn those mics on as we work through this process together.
Register now to join us virtually on Thursday, August 18th at 12:00 PM EST.
Not interested in attending live or can’t make it? Register anyways — we’ll follow up with a recording of the workshop.
Principal Solutions Architect – BlastX
Andrea Walker is a digital marketing and marketing operations professional with over 12 years of industry expertise in the intersection of marketing and technology with an emphasis on data, behavior, and customer experience. She has worked both in-house and on the agency side serving B2B and Fortune 500 brands with their martech and digital strategy initiatives.