The MarTech Audit & Value Case solution is an assessment of current MarTech investments and how they contribute to their organization and revenue goals. A recent Gartner Report* states companies are only utilizing 33% of their MarTech capabilities, and there is increasing demand to deliver better ROI. This solution provides a pathway to greater impact from your MarTech investments.
How it's done:
BlastX provides a discovery and evalulation framework to clearly understand the tools you have in place and how they operate together. We then conduct a gap analysis and provide a prioritized optimization plan based on your organizational goals and demands.
What You Can Expect:
The MarTech Audit & Value Case solutions delivers the discipline and fiscal responsibility to Martech management by increasing ROI through operational efficiencies and eliminating redundancies.
Transforming Customer Journey Analytics at Scale: Taking Citizen Experience to New Heights
A long-tenured renowned federal healthcare agency client was at a crossroads. Google Analytics was changing its platform focus and functionality and could no longer support the needs and demands of the agency’s leadership and CX objectives.
Consultant Spotlight
Arturo Santiago-Rivera
I'm a highly experienced web analytics and software engineer that brings high technical and detailed specialization to small and medium businesses. I combine 'hands-on' experience in web development and analytics with 15+ years of IT experience backed by traditional architecture and business administration education, practice, and leadership experience. Bring problem-solving solutions with intellectual humility and a leadership attitude to excel in their work based on hard skills and abilities acknowledged from exercising technology skills, data analysis, software development, and technical writing.