Meet the BlastX Consulting 2026-2027 Adobe Analytics Champions
Trent Thayne
Senior Consultant, Platform Analytics
With more than five years of industry experience, Trent has collaborated with high-profile clients such as Nasdaq, Healthcare.gov, and the NBA. He specializes in crafting data strategies that enhance customer experiences on clients’ websites, using tools and tactics such as data capture and activation, A/B testing, site analysis, and customer experience optimization. His work aims to generate insights that drive meaningful improvements and measurable results for his clients. Trent was also named an Adobe Analytics Rockstar in 2025 and 2026.
Taylor Cruz
Principal Consultant, Platform Analytics
Taylor Cruz brings more than a decade of digital analytics experience, starting her career by building the analytics practice from the ground up at NIC Inc.'s Connecticut branch. Now a Principal Analytics Consultant at BlastX Consulting, Taylor helps organizations cut through the chaos by building clean, trustworthy analytics frameworks and ensuring the data tells the right story. Her expertise spans implementation, tracking, reporting, and turning data into decisions that fuel great digital experiences.
Brad Millett
Director, Client Service Lead
For over a decade, Brad has partnered with companies across various industries, helping them unlock the full potential of their analytics solutions. As Director of Client Services at BlastX Consulting, he leads a team of consultants dedicated to turning business objectives into data-capture strategies that prioritize measuring the customer experience. Most importantly, he and his team are passionate about using that data to drive meaningful insights. Brad is recognized as a thought leader in the analytics community and holds several industry certifications, including the Certified Expert designation in Adobe Analytics.
Adobe Champions Industry Insights
Latest thoughts and insights from your Adobe Analytics Champions (including Adobe CJA) on LinkedIn
Certified Adobe Analytics (CJA) Champions Live Here
BlastX Consulting experts are thought leaders and certified to help you get the most from your Adobe Experience Platform investment.
BlastX Consulting teammates hold 50+ credentials and 30 certifications across 6 Adobe Experience Cloud products.
We help companies like yours rapidly implement and optimize every aspect of the Adobe experience.
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Adobe Experience Cloud Services
BlastX Consulting can help you in each component of Adobe Experience Cloud. Here’s a list of services our consultants provide across the Adobe solution landscape:
Adobe Customer
Journey Analytics
Adobe Customer Journey Analytics (CJA)
Adobe CJA ensures your data drives impactful business decisions by building the analytics foundation across the end-to-end customer journey.
- Strategic planning
- Readiness assessments
- Platform audits, migrations, and implementations
- Insights and storytelling
- Tag management
- Data governance
- Data orchestration and ETL
- Managed services
- Change management and training
Adobe
Analytics
Adobe Analytics
Unlock actionable insights and in-depth analysis that lead to measurable business outcomes.
- Strategic planning
- Platform audits, migrations, and implementations
- Insights and storytelling
- Tag management
- Data governance
- Data orchestration and ETL
- Change management and training
- Managed services
Adobe
Target
Adobe Target
Apply customer data insights to optimize experiences through experimentation and personalization strategies and execution.
- Discovery and strategy alignment
- Platform audits, migrations, and implementations
- Use case development
- Experimentation and personalization strategy and implementation
- Customer journey mapping
- Customer data insights
- Business impact analysis
- Change management and training
- Data governance
- Managed services
Adobe
Real-Time CDP
Adobe Real-Time CDP
Unlock the full potential of your customer data by orchestrating cross-channel experiences through robust audience activation, built on a strategic roadmap.
- Discovery and strategy alignment
- Use case development
- CDP roadmap creation
- MarTech integration
- Data orchestration and ETL
- Audience Development
- Change management and training
- Data governance
- Managed services
- Customer journey mapping
Adobe Journey Optimizer
Adobe Journey Optimizer (AJO)
Optimize every customer interaction by strategically building
journey maps, setting up real-time orchestration, and enabling personalized experiences to improve engagement.
- Discovery and strategy alignment
- Audience development
- Journey optimization roadmaps
- Campaign development
- Change management and training
- Data governance
- Managed services
- Customer journey mapping
Adobe Mix
Modeler
Adobe Mix Modeler
Optimize and plan your marketing spend with Adobe Mix Modeler, bringing together unified marketing measurement, AI-powered insights, and scenario planning across paid, earned, and owned channels.
- Unified marketing mix modeling (MMM) and multi-touch attribution (MTA)
- Scenario planning & forecasting for optimal budget allocation
- Model management & customizations
- Data orchestration and ETL of internal and external data sources
- Change management and training
