CX & MarTech Insights

Shared experiences foster lasting impact. See our take on the latest CX and MarTech trends.

Home » Insights
Agentic AI robot hand pressing on laptop keyboard

Adobe Summit 2025: Agentic AI for Smarter Customer Experiences

By Joe Christopher - Digital Transformation

This is now the era of customer experience orchestration. Where all your content, customer data, your journeys, all work in harmony with AI.Anil Chakravarthy - President, Digital Experience Adobe - Adobe Summit 2025 At Adobe Summit 2025, AI was front and center in conversations, keynotes, and sessions. In 2024, most discussions revolved around exploring AI’s potential. By 2025, the focus ...

Latest Insights

Journey Canvas in Action Pro Tips from Adobe Rockstar Trent Thayne

Using Journey Canvas to Analyze Redesigned Experiences: Adobe CJA Tips

three colleagues look at analytics data on a computer screen

How Adobe Customer Journey Analytics B2B Edition Drives Real Results

officer worker concerned during economic uncertainty

How Data and Analytics Drive Growth and Resilience During Economic Uncertainty

three young people are looking at their smartphones

Using AI to Measure Content ROI with Adobe Content Analytics

two colleagues work on a computer at a desk together

MarTech Trends 2025: AI, Personalization, and Compliance

two human employees and a robot sit at a conference table drinking coffee

Data’s AI-powered Future: How to Balance Automation with Human Expertise

Colleagues look at notes on an office wall

5 Game-Changing Digital Customer Experience Trends for 2025

The Convergence of Marketing-Led and Product-Led Growth 

A smiling person uses an app on a mobile device

Best Practices: Data-Driven A/B Testing Strategies

two colleagues look at a computer together

Unlocking Data-Driven Success with Adobe Mix Modeler

Data Strategies to Protect and Improve Experiences

Data Strategies to Protect and Personalize Patient Experiences

LinkedIn Live Adobe Customer Journey Analytics Header

Adobe Customer Journey Analytics Q&A with Adobe Experts

Experience the impact BlastX can have on yourperformance.outcomes.business.insights.customers.users.members.